Unfortunately, although both the marketing and development teams in many nonprofit organizations (NPOs) are communicating about the same benefits, they rarely act in concert. While some high-functioning NPOs are the exception, marketing and development working hand-in-hand is rare when it should be the rule.
One area of collaboration that can have immediate benefit for both teams and the NPO overall is in the area of audience insights – literally, knowledge about important audiences. These insights – formal and informal – are a core part of both functions, and knowledge must be shared effectively between them. We encourage every NPO – and every for profit, too – to explore the opportunity to expand and better stratify knowledge about key audiences, particularly those with influence to important circles.
The following four areas will provide a strong starting place for creating a consistent […]