This article originally appeared in the CNBC “How I did it” column on March 5, 2015 through TopRight CEO Dave Sutton’s membership in the CNBC-YPO (Young Presidents’ Organization) Chief Executive Network.
TopRight Strategic Marketing was founded in 2006 by a group of former chief marketing officers and marketing strategists from companies including McKinsey and Booz & Co. In the early years, we experienced modest success in the market, but the business was difficult to scale, with our growth limited to leveraging our existing client relationships.
Simply put, we refused to take a spoonful of our own medicine, and we botched our own marketing plan. We overspent, under-delivered and implemented inefficient and overly complex solutions.
It wasn’t until 2011 that TopRight began to practice what it preaches. That year, we rethought our digital marketing strategy and over-weighted investments in emerging marketing technologies. The result: […]