ADM is one of the largest agricultural companies in the world. They plan to launch a B2B campaign to reposition the brand as one of the leading alternative bio fuel developers. Plan is to launch an integrated campaign including print, internet marketing, seminars and webinars at a cost of approx $1.5 million. They need to measure changes in customer attitudes and behaviors, but also financial contribution and ROI. They lack internal MSE capabilities.

AGCO Corporation is a global, multi-brand, agricultural equipment manufacturer and distributor. Along with its recent history of mass acquisition, it inherited the challenges associated with managing various brands and technologies and with differentiating its robust product line with effective marketing material.

Air Miles is Canada’s premier customer loyalty program for over 100 sponsor companies at over 14,000 retail and service locations. More than 72% of Canadian households actively collect and enjoy the benefits of the AIR MILES Reward Program. This $600 million business seeks to grow to over $1 billion within 3 years.

The leading foodservice packaging and consumer aluminum product manufacturing division of $30 billion Alcoa Inc. with 3700 employees the primary business base is in the US but also operates in Spain, Mexico, and Canada. This division provides a full line of baking, catering, deli, produce, meats, supermarket takeout, and vending product packaging applications.

Allconnect is a leading consumer services company based in Atlanta, Georgia that helps consumers make wise, cost-effective decisions by explaining the options, service plans and service providers available across a broad array of home service including telephony, cable, satellite, high-speed Internet and communication bundles. Allconnect allows consumers to order or switch services with a single phone call or online transaction.

Alstom is the world leader in integrated power plants for the production of electricity and air quality control systems. Alstom has solutions for all energy sources (coal, gas, nuclear, fuel-oil, hydropower, wind) and is a leader in innovative technologies for the protection of the environment.

Amsurg is the leading provider of surgery center services in U.S. with specialty focus – 70% gastro-intestinal and 20% ophthalmology. With over $500 million in total revenue at 156 centers across US, Amsurg is the single leading provider of colonoscopy services in the US.

As one of the leading fast food chains in the US, Arby’s wanted to grow yearly revenue from 2.4% to 10% in line with their competitors. Their growth had historically been fueled by promotional activity including coupons, bundle offers, and limited time offers.

A leading sub-prime mortgage lender was interested in spinning off from their retail banking parent company (Regions Bank). The CEO believed that a premium valuation could be achieved from a strategic buyer who was interested in marketing lucrative sub-prime securitized assets. Needed to reposition the firm and make it more attractive.

Bijoux Terner is a specialty boutique specializing in women’s and men's fashion accessories at the $10 U.S. or €12 price point. Operates more than 550 boutiques in travel destinations including hotel and casino resorts, cruise ships, airports, & train stations in over 60 countries on 6 continents.