Case Studies

Creating A Premium Value Positioning

A leading sub-prime mortgage lender was interested in spinning off from their retail banking parent company (Regions Bank). The CEO believed that a premium valuation could be achieved from a strategic buyer who was interested in marketing lucrative sub-prime securitized assets. Needed to reposition the firm and make it more attractive.

Developing Consumer Insights

Bijoux Terner is a specialty boutique specializing in women’s and men's fashion accessories at the $10 U.S. or €12 price point. Operates more than 550 boutiques in travel destinations including hotel and casino resorts, cruise ships, airports, & train stations in over 60 countries on 6 continents.

Creating Brand Preference In Education

Since it was founded in 1994, Career Education Corporation (CEC) has become one of the world's leading providers of quality post-secondary educational services. The colleges, schools and universities that are part of the CEC family offer high quality education to approximately 90,000 students across the world in a variety of career-oriented disciplines. More than 75 campuses serve students located throughout the US,France, Italy and the United Kingdom offering doctoral, master’s, bachelor’s, and associate degrees and diploma and certificate programs.

Reinventing The Customer Experience

Chase is part of J.P. Morgan Chase & Co. a leading global financial services firm with assets of $2.1 trillion. The firm is a leader in investment banking, financial services for consumers, small business and commercial banking, financial transaction processing, asset management, and private equity. Clients include corporations, institutional investors & hedge funds.

Optimizing Marketing Spend Effectiveness

Chick-fil-A is a fast food chain with over $2 billion in sales and a major presence in the southeast. Chick-fil-A runs a wide gamut of marketing/advertising campaigns at a national and local level (e.g., TV, radio, out-of-home, sports sponsorships, discounts & giveaways, community outreach events, sampling).

Business Acquisition & Growth Strategy

Cives is a 60-year old employee-owned company providing steel fabrication and erection predominantly in support of commercial, industrial and municipal construction projects from operating divisions across the Eastern U.S. In 2006, acquired and successfully integrated a leading snow removal equipment manufacturing company. $440 million in revenue and $18 million in net income in 2008.

Quantifying National Campaign Effectiveness

The Coca-Cola Company began building its global network in the 1920s. Now operating in more than 200 countries and producing nearly 450 brands, the Coca-Cola system has successfully applied a simple formula on a global scale: provide a moment of refreshment for a very small amount of money -- a billion times a day.

Improving The Brand Experience

Coloplast is a leading manufacturer of medical appliances treating Colostomy and incontinence patients. These products are sold through a nationwide medical products dealer network and over the internet. Clinicians and medical facility materials managers are the key buying influences.

Effectively Selling Value

ConAgra Foods is a leading supplier / manufacturer of ingredients to food manufacturing / service industry. The $2 Billion division - manufacturer and full line supplier of flour, garlic, onion and specialty blended spices converted the GTM Strategy from product line to channel sales approach to better penetrate customers and develop specific value-added solutions.

Improving Customer Experience

Delta Air Lines offers customers service to more destinations than any other global airline with Delta, its Northwest subsidiary, and Delta Connection carriers service to 368 destinations in 66 countries. They wanted to ensure a high industry standard of customer satisfaction.