Case Studies

Bringing Brand Positioning Into Focus

Intralase is an Irvine, CA based company that designs, develops and manufactures ultra-fast femtosecond laser technology for use in ophthalmology. IntraLase FS laser technology created the first bladeless and most accurate mode for corneal flap creation.

Designing Profitable Marketing Plans

JP Morgan Private Bank is the largest private bank in the United States and third largest in the world with over $300 billion in total private client assets. The bank offers wealth management services: investment management, wealth structuring, tax and estate planning, lending and capital advisory, art and philanthropy advisory, family governance – serving over 40% of the Forbes World’s Richest People and Forbes Wealthiest Americans list.

Creating A Service Delivery Strategy

Kaiser Permanente founded in 1945, is the nation's largest not-for-profit health plan, serving 8.6 million members, with headquarters in Oakland, California. At Kaiser Permanente, physicians are responsible for medical decisions, continuously developing and refining medical practices to ensure that care is delivered in the most effective manner possible.

Driving Growth Through Brand Equity Management

Kimberly-Clark is a leading global health and hygiene company employing nearly 53,000 people worldwide and posting sales of $19.4 billion in 2008. Headquartered in Dallas, Texas, with operations in 35 countries, Kimberly-Clark’s global brands are sold in more than 150 countries.

Transforming Marketing In The Retail Industry

Established in 1962, Kohl's has quickly become one of the nation’s largest retailers. Based in Menomonee Falls, Wisconsin, Kohl's is a family-focused, value-oriented, specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, friendly and exciting.

Transforming Marketing In The Pharmaceutical Industry

Lilly was founded in 1876, and is now the 10th largest pharmaceutical company in the world. Across the globe, Lilly has developed productive alliances and partnerships that advance the capacity to develop innovative medicines at lower costs. Lilly makes medicines that help people live longer, healthier, more active lives.

Transforming Marketing In The Retail Industry

With fiscal year 2008 sales of $48.2 billion, Lowe's Companies, Inc. is a FORTUNE® 50 company that serves approximately 14 million customers a week at more than 1,700 home improvement stores in the United States and Canada. Founded in 1946 and based in Mooresville, N.C., Lowe's is the second-largest home improvement retailer in the world.

Injecting Improved Customer Service

McKesson is an Atlanta based healthcare billing and accounts receivable business division whose heavy acquisition focus to drive growth required frequent branch consolidation efforts.

New Product & Service Innovation

Meadwestvaco is a leading commercial and consumer packaging supplier with current sales revenue of $6.5 billion, operating in over 100 countries with more than 24,000 global employees. Customers include large and small printers and package goods companies including food, beverage, and pharmaceutical industries.

Pacing The Competition In Medical Devices

Medtronic is the global leader in medical technology- alleviating pain, restoring health, and extending life for millions of people around the world. Medtronic develops and manufactures a wide range of products and therapies with emphasis on providing a complete continuum of care to diagnose, prevent and monitor chronic conditions.