Case Studies

Repositioning A Brand For Success

TLC Vision is a $300 Million eye care services company with a leading position in $2.8 Billion Refractive (Lasik Eye Surgery). Their Traditional GTM Strategy relied on Optometric referrals and the corporate competitor disrupted the market by introducing direct-to-customer (DTC) advertising model. TLC sought to compliment OD model with DTC.

Defining The Customer BuyWay For Growth

TLC Vision is a $300 Million eye care services company with a leading position in $2.8 Billion Refractive (Lasik Eye Surgery). Their Traditional GTM Strategy relied on Optometric referrals and the corporate competitor disrupted the market by introducing direct-to-customer (DTC) advertising model. TLC sought to compliment OD model with DTC.

Transforming The Business Around The Customer BuyWay

Toshiba America, Inc. (TAI) is one of the nation's leading group of high technology companies, with a combined total of approximately 8,000 employees in the U.S. Toshiba manufactures and markets a widely diversified range of modern electronics, each conducting research and development, manufacturing, sales and service in its field of expertise.

Transforming Marketing Advertising

TracyLocke is the integrated marketing agency for companies that understand an important truth; The only way to create and grow great brands is to create and grow loyal users. Over 500 employees who understand how to move people to brands.

Understanding The Customer BuyWay Drives Growth

Ubisoft is a leading international developer, publisher and distributor of interactive entertainment products. Ubisoft has the 2nd largest in-house development staff in the world with 22 studios in 17 countries. Ubi.com attracts 5 million unique visitors each month.

Achieving Differentiation Through Branding

Vodafone is the largest mobile telecommunications network company in the world. Vodafone has interests in mobile networks in 28 countries across five continents, with over 101 million customers worldwide. It aims to be the world's leading wireless telecommunications and information provider, generating more customers, services and value than any of its competitors.

Measuring Social ROI

Hands On Atlanta (HOA) is a leading Atlanta-based non-profit organization that enables, facilitates, and encourages nearly 40,000 individuals to volunteer locally. It is the largest affiliate of the Hands On Network, an umbrella association of "Cares" and "Hands On" organizations, that operates across the United States and in other countries. Hands On Atlanta engaged TopRight in a cost-efficiency-impact project, that when done, would serve as both an organizational assessment as well as a strategic decision making tool.