Allconnect is a leading consumer services company based in Atlanta, Georgia that helps consumers make wise, cost-effective decisions by explaining the options, service plans and service providers available across a broad array of home service including telephony, cable, satellite, high-speed Internet and communication bundles. Allconnect allows consumers to order or switch services with a single phone call or online transaction.
Challenges
Marketing campaign capability is limited and requires significant effort to deploy
Set up and execution of Marketing Campaigns is arduous and requires long lead times
Campaign results track minimal information about marketing effectiveness
Relevant data sources are neither consolidated nor accessible from a centralized location
Approach
Enable rapid deployment of dynamic consumer marketing interactions: Capture and centralize marketing data
Improve targeting capabilities
Communicate via prospect’s preferred channel
Create dynamic marketing experience based on consumer behavior
Establish communication rules accelerate conversion / improve retention
Develop closed-loop reporting to measure and optimize marketing investments
Results
A new customer communication platform enabled rapid deployment of dynamic consumer marketing interactions including:
Centralized marketing data capture
Closed loop reporting to measure and optimize investments
Improved targeting capabilities
Dynamic marketing experience based on consumer behavior
| Attachment | Size |
|---|---|
| Allconnect Case Study.pdf | 1 MB |
