AGCO Corporation is a global, multi-brand, agricultural equipment manufacturer and distributor. Along with its recent history of mass acquisition, it inherited the challenges associated with managing various brands and technologies and with differentiating its robust product line with effective marketing material.
Challenges
Managing the marketing material for a portfolio of brands exposes a company to several potential pitfalls:Version control and work duplication
Inefficiencies associated with open-ended reviews and constant revisions
Lack of task accountability, reporting capability, and process visibility
Unknown true costs of marketing activities and campaigns
Lower than optimal productivity and employee fatigue
Approach
TopRight’s EMM practice guided AGCO’s implementation and configuration of Aprimo Professional
Focusing as much on the change management aspect of implementing new software as the product itself, TopRight was able to help several divisions and outside agencies effectively understand and leverage a new way of jointly increasing productivity
Results
Over fifty internal and agency partners/vendors trained on Aprimo
A predictable reduction in redundant material reviews and revisions, through digital asset management
Faster delivery time for brochures, magazines, photo shoots, and advertisements
| Attachment | Size |
|---|---|
| Case Study AGCO.pdf | 199.61 KB |
