Publications
Enterprise Marketing Management
Enterprise Marketing Management: The New Science of Marketing
by Dave Sutton and Tom Klein
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Enterprise Marketing Management is the manifesto for the New Science of Marketing. It gives marketing managers of any company the tools and know-how to create nothing less than a marketing revolution.
The revolution is marketing that works, marketing that sells.
Jeff Carlisi & Dan Lipson
Recommended Reading
"Jeff Carlisi's story is worth a book all by itself. But combine it with Dan Lipson's sound and practical business advice, and you've got a combination that's indispensable for any executive looking to make some noise of their own. Highly recommended."— Dave Sutton
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