"My sincere thanks to TopRight for helping us reach our goal! I know many long hours went into this from your side as well including more than a few weekends. I appreciate your effort and patience throughout all those iterations - including the latest one! Again, the assistance from you and your team during brand training helped bring it to life."

Thanks again!

Lisa Kirk, CIPP
Lilly Marketing Solutions - EMM Platform

"Thanks for everything you’ve done here. We’ve all been very impressed with TopRight’s effort and the work product and we’re looking forward to our continued relationship."

Neil Singer
Chief Information Officer
Allconnect, Inc.

"Thank you for your efforts with our team to meet the 4/15 MRM CDA go live date. The team is tired, but excited to have met the aggressive goal. We appreciate your partnership and look forward to the successful implementation of your work."

Sincerely,

Christi Hill
Director
Lilly USA Marketing Solutions

"Having worked side by side with TopRight, I have seen first hand how dramatic the results can be from applying the techniques described in EMM particularly in the context of their consulting projects. EMM is a remarkably detailed "how to" - particularly refreshing in a world of marketing books that like to speak broadly (and vaguely) about brand."

Phil Clement
CMO
AON Consulting

“TopRight has some of the best thought leaders in one of the most challenging fields - marketing performance optimization. I value their perspective and admire their perseverance."

Ryan Hendricks
Director
IBM

“TopRight provided the deep understanding of effective marketing, the real-world guidance and direction, and the sense of urgency in directing a team that delivered the real value of the firm from my perspective as client and head of marketing and communications. They have all of the tools and attributes clients look for, especially their effectiveness at getting things done."

Tim McMahon
CMO
ConAgra

"TopRight Marketing, took a lead role in designing and executing our company's first foray into consumer segmentation research. The work was structured in a a creative manner, completed on time, and the results presentation was clear and compelling. We are using this research to develop advertising in a category that is very challenging and we believe that TopRight's work will give us a much higher probability of success. I would highly recommend TopRight to anyone grappling with a difficult marketing problem who wants to get the maximum bang for their consulting buck."

Todd Lunsford
CMO
Amsurg

"EMM is a must-read, especially for senior marketers who want and deserve a seat at the table. It speaks to a key issue of marketing relevancy and provides some new thinking on how to integrate marketing in an organization for enterprise and, in doing so, increase its role and importance delivering business results."

Dennis Dunlap
CEO
American Marketing Association

"EMM has successfully connected science with marketing in a comprehensible manner that can be applied to real problems. It takes the guesswork out of marketing and provides a roadmap of how to let the data inform marketing decisions. I urge those in marketing to definitely read this book."

Dave Reibstein
William Stewart Woodside Professor of Marketing
The Wharton School

“TopRight has redefined the domain of marketing. Because of this one book the discipline will never be the same. The new discipline of Enterprise Marketing finally will achieve the broad reach across organizations that have been so elusive until now. Enterprise Marketing Management does even more for CMOs. It gives them a road map into the board room, with step-by-step directions for reclaiming their rightful place at the table."

Dr. Victor Cook
Professor of Marketing
Tulane University