The thought of winning a contract to supply a mass retailer is enough to make a sales manager salivate. Toys ‘R’ Us accounted for a fifth of the US toy market in 1996, The Home Depot sold more home improvement products than all hardware stores combined, and a quarter of the underwear purchased by Americans came from Wal-Mart.
| Attachment | Size |
|---|---|
| OverreachingForMassRetailers.pdf | 2.88 MB |
