Posts by Chris Weissman

Get Ready for Brand Pranks 2019

April Fools’ Day offers companies an opportunity to have some fun while also humanizing themselves a little. For 364 days of the year, they focus on building credibility—but for just one day in the year brands can laugh it all off. This upcoming Monday, we’ll be bringing you a list of the best pranks of…

Read More

The Consequences of Ignoring Brand Story

Years ago, I started my marketing career at Kraft Foods. It was an amazing place to work with great marketing training and world-class marketers to learn from. Though budgets weren’t excessive, there was a serious commitment to investing in brands and an emphasis on building brand equity—what today we refer to as the brand story.…

Read More

3 Ways to Supercharge a TV Ad

The 2019 Super Bowl was not the most exciting event ever aired. Many critics are placing it in the top five most boring games ever played, and others actually rank it as the number one worst of all time. Luckily, the Super Bowl has something else to offer—a storied tradition as a venue where the…

Read More

Let’s (not) Get (too) Political!

Politics, politics, politics. It’s more a part of our lives now than it was even five or ten years ago. Turn on the news and someone is outraged. Change the channel and someone else is outraged by the outrage. The national anthem, the environment, the Taylor Swift concert, the Halloween costumes. It’s exhausting. Yet more…

Read More

5 Pieces of Advice for an Incoming CMO

I heard a story once about an outgoing CMO who left three cards in an envelope for his replacement to use only when the company was experiencing hardship. Sure enough, after a period of business growth, the new CMO saw a dip in performance. Remembering the cards, he drew the first one out and on…

Read More