Posts by Chris Weissman

3 Ways to Supercharge a TV Ad

The 2019 Super Bowl was not the most exciting event ever aired. Many critics are placing it in the top five most boring games ever played, and others actually rank it as the number one worst of all time. Luckily, the Super Bowl has something else to offer—a storied tradition as a venue where the…

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Let’s (not) Get (too) Political!

Politics, politics, politics. It’s more a part of our lives now than it was even five or ten years ago. Turn on the news and someone is outraged. Change the channel and someone else is outraged by the outrage. The national anthem, the environment, the Taylor Swift concert, the Halloween costumes. It’s exhausting. Yet more…

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5 Pieces of Advice for an Incoming CMO

I heard a story once about an outgoing CMO who left three cards in an envelope for his replacement to use only when the company was experiencing hardship. Sure enough, after a period of business growth, the new CMO saw a dip in performance. Remembering the cards, he drew the first one out and on…

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