Posts by Dave Sutton

9 Marketing Lessons from Game of Thrones

This article was written in collaboration with Laura Gayle. Laura is the founder of  Business Woman Guide, the trusted resource for women trying to start or grow businesses on their own terms. She is a full-time blogger who writes for major software companies, tech startups, and online retailers. Since the final season of “Game of Thrones”…

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What Happens When We Share More?

In early 2012, Leeds-based virtuoso guitarist Jon Gomm was a struggling musician playing in small pubs in Yorkshire. Stephen Fry, the English author and comedian, stumbled upon Gomm’s music on YouTube and was impressed by his incredible musicianship. Fry turned around and shared Gomm’s song ‘Passionflower’ with his 4 million followers. The rest of the…

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E-Commerce: 4 Ways to Fail and 6 Tips for Success

Seemingly, the world of e-commerce is taking over retail shopping. These days it’s true for clothing, jewelry, and everything from groceries to eye glasses. At the same time, we’re starting to see businesses that have been around for ages closing or going bankrupt—brands that were so successful ten years ago you never would have thought…

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TopRight Named One of the Best of Atlanta

TopRight is thrilled and honored to announce that B2B ratings and reviews company Clutch has named us one of the top enterprise content management (ECM) companies in Atlanta! Each year, Clutch does the admirable and exhaustive work of evaluating the market presence, technical capabilities, and client reviews of thousands of firms across several industries. Based…

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Transformational Marketing: The New Normal

We live in a world in which everyone around us has been disrupted and transformed by digital technology. It’s changing the way people interact with brands and the products and services they provide. But now these days the internet is so yesterday. Some of the world’s biggest ecommerce giants are turning back to brick-and-mortar to…

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April Fools! TopRight’s Top Ten Brand Prank Roundup

Can a company have personality? Can it have panache, élan, charisma, a certain je ne sais quoi? Well, what about a sense of humor? At TopRight, we think they can, and do, and should. Every year, April Fools’ is the perfect opportunity to relax a little and show off a lighter, more frivolous side. Because—why…

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Tracking Success in Digital Transformation

There are a few things in marketing that tend to remain constant—one of them is the need to measure success and, where possible, find ways to duplicate it. But with so many marketing automation platforms out there, teams can feel both overwhelmed and under-informed on the possibilities. Which data is the right data, and what…

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Transformational Marketing and Future Branding

The marketing research analyst Gartner recently identified something that it calls the hype cycle. This is the rise-and-fall social response pattern that manifests after new tech innovations hit the market, starting with the introduction of the new tool—the “Trigger”—and moving quickly upward to the “Peak of Inflated Expectations” before plummeting to the “Trough of Disillusionment,”…

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Will You Be Replaced By a Robot?

AI Is Transforming Marketing As We Know It Although experts predict that one-third of our jobs will be replaced by robots by 2025, there’s no reason to worry. It just means it’s time for us to adapt. The only true losers of the AI and machine learning economic shift will be the laggards and the late-adopters. The…

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6 Transformative Marketing Statistics for 2019

Even this early on in the year, some statistics on retail sales and digital marketing have already come out from a few reliable sources (Fortune, Lumoa, HubSpot, etc.), and they can offer us some critical insights. If you’re in the retail sector, it’s never a bad idea to keep your eye on reports coming out from…

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5 Major Challenges in Retail Marketing

Success in the retail industry has always been tough, but the current environment presents us with some new and unique challenges. At a recent YPO event, I gave a presentation on the direction I see the industry taking in the coming years, making the case that the future of retail will be a kind of…

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The Winners and Losers of Super Bowl LIII

best and worst super bowl commercials

At no other time of year do viewers look forward to TV commercials with such ardor. Whether those ads actually work as marketing is up for debate, but the cultural spectacle of it cannot be denied. As a nation, the expectation is that we are entertained, amused, delighted by a score or two of celebrities…

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