Posts by Dave Sutton

The TopRight Team Welcomes Connor Reddick

The TopRight team has a new member—Connor Reddick. He will be TopRight’s VP of Sales, working with local, national, and international leaders and brands to help bring them the transformational 3S service they deserve. Connor has had a unique and vibrant career so far as a marketing executive and entrepreneur. He is super skilled in…

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The TopRight Team Welcomes Bill Price

The TopRight team has a new member—Bill Price. He’ll be a partner in charge of TopRight’s systems practice, working on aligning client brands with the right digital and hi-tech platforms to boost revenue, expand brand recognition, and rock your ROI. Bill has had a long career working for name brands like Coca-Cola, Delta, Procter &…

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5 Totally Legal Ways to Spy on Competitors, Baby

“Danger is my middle name” Austin Powers, international Man of Mystery Spying on your B2B competitors just makes sense. A lot of sense, actually. Unlike observing the marketing strategies of random companies or CMOs that have nothing to do with the dynamics of your own industry, you’d do better, of course, to observe your direct…

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Are Sneakers by Planters Peanuts Just a Nutty Move?

The following is a collaboration between TopRight intern and queen of marketing copy Odera Agbim—founder of the marketing and photography company Spotlight—and Dave Sutton, founder and CEO of TopRight. Has Mr. Peanut gone bananas? On June 18, Planters Peanuts released a limited-edition blue leather basketball sneaker called the Crunch Force 1. You might wonder why…

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Standing Out in a Crowded B2B Market

Telenor is one of Norway’s largest and oldest telecoms providers, a 164-year-old Viking that suddenly found itself operating in a 21st-century market bustling with young, strong competitors. Luckily, Werner Toniste, Head of Digital Media, felt this circumstance wasn’t a drawback, but an opportunity. He decided he would try and leverage the brand’s reputation in an…

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6 Tips for Better Healthcare Marketing

Marketing is important for any business, but if you want to grow your private medical practice, there are specific methods you should use for targeting that clientele. Certain trends have helped shape the way we see healthcare companies today, and many of those trends are still relevant and useful. Healthcare marketing is best when it…

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Word-of-Mouth Roundup 2019

We’ve spent the last two months exploring the many facets and intricacies of word-of-mouth marketing. From social media influencers to brand evangelists to perfecting your shareable story, we tried to hit all the most pertinent and salient points. Below you’ll see the best of the best from our adventure—quotes, articles, and reflections during our journey…

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TopRight Named One of the Best of the Best in Georgia

TopRight is thrilled and honored to announce that B2B ratings and reviews company Clutch has named us one of the top IT and business services companies in the entire state of Georgia! Each year, Clutch evaluates the market presence, technical capabilities, and client reviews of thousands of firms across several industries. Based on their unique methodology, they…

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Digital Marketing Trends You Need to Pay Attention to Now!

According to Internet Live Stats, over four billion people are online today. That’s more than half of the world’s population. In light of this, most businesses have made establishing an online presence a top priority. From engaging users on social media to deploying sophisticated email lead nurturing strategies, brands use a multitude of digital marketing…

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12 Business Models Explained—Using Coffee Metaphors

Marketers learn a target market inside and out by developing personas and customer journey stages, which help to further explicate who their audience really is. A lot of critical questions are answered by doing this preliminary work: Where does the customer get information? What does he or she aspire to? What hesitations do they have…

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9 Marketing Lessons from Game of Thrones

This article was written in collaboration with Laura Gayle. Laura is the founder of  Business Woman Guide, the trusted resource for women trying to start or grow businesses on their own terms. She is a full-time blogger who writes for major software companies, tech startups, and online retailers. Since the final season of “Game of Thrones”…

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What Happens When We Share More?

In early 2012, Leeds-based virtuoso guitarist Jon Gomm was a struggling musician playing in small pubs in Yorkshire. Stephen Fry, the English author and comedian, stumbled upon Gomm’s music on YouTube and was impressed by his incredible musicianship. Fry turned around and shared Gomm’s song ‘Passionflower’ with his 4 million followers. The rest of the…

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