Posts by Hill Scott

Online-Only Brand Somehow Nails IRL Marketing

According to CNBC, 58% of small business owners identify word-of-mouth marketing as the most effective way to communicate with customers. This is a result of the fact that a reported 83% of consumers have a great deal of faith in suggestions from their friends and family over those of advertisers. So why don’t more businesses actually…

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The Power of Personality: The Black Rifle Coffee Story

What marketers can still fail to realize is that gaining traction for your brand in a crowded market has little to do with the actual product you’re selling. It’s all about story. And the truth is that a strong brand begins with a simple, remarkable, yet authentic brand story.  That’s something Black Rifle Coffee Company…

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Leadership and Change Management

Change is difficult. We know this. Whether in business, personal life or international geopolitics, the sweep of revolutionary change can be painful, confusing and full of hardship. But change is also inevitable—a fundamental part of the nature of life. It’s how a leader confronts and manages such change that will define his experiences and his…

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