Posts by Rachel Pillow

The Success Story of Elf on the Shelf™

elf on the shelf marketing tips

Have you ever seen a surprisingly simple product do exceptionally well and thought, “Why didn’t I think of that?” or “How did that brand become so successful?” I recently found myself asking those same questions about the Elf on the Shelf™ phenomenon. And, when I learned that this multi-million-dollar company is headquartered in Atlanta, then…

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6 Reasons Why Trader Joe’s Just Gets It

Recently, a friend and I were shopping together at my local Atlanta-area Trader Joe’s. I had a list in hand. We were going to cook dinner at my house that night and needed just a few things to complete the recipe (plus a restock of TJ’s famous Two-Buck Chuck). Then suddenly, our cart was full.…

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What Marketers Can Learn from Starbucks PSL

what marketers can learn from Starbucks PSL

Throw some pumpkin spice on it and call it a day! Marketers are having a hay-day (pun intended) with pumpkin spiced everything – and this year the ubiquitous squash made its annual return before we even had time to store away our white linen shorts. As the weather in Atlanta shifted from a suffocating 92…

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