Posts by Siva Kandaswamy

The Right Way to Capture Expanding Markets in India

Imagine, for a moment, that you’re in charge of a major brand-name company. As a wise CEO, you recognize that the time has come to expand into markets abroad. So you tap into your contacts, start doing a little research and prepping your team. Overseas in India (or Brazil or China, etc.), you’ll apply the…

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How Transformational Marketing Puts Brand Extension Into Overdrive

In a hyper competitive global market, more and more marketers are looking to brand extension as a way of leveraging the value of their core brand. Yet maintaining underlying purpose when making the switch is crucial. While some brands are successful in their extension strategies, many famous names have launched odd or inappropriate products that—predictably…

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