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AGRO Merchants Group

Creating Brand Architecture and Strategic Positioning

Challenges

  • Promote AGRO’s global services and solutions to customers, investors and prospects
  • Showcase the strong network of partners and service offerings that meet the dynamic challenges of the cold storage and distribution industry
  • Provide a consistent look and feel to the corporate identity through marketing presentations, collateral materials and brand standards

Approach

  • Develop the corporate website and digital assets to build brand equity and awareness
  • Create brand identity package elements, including network partner logos and brand standards for use with both internal and external stakeholders
  • Leverage the experienced AGRO Merchants Group management team within the global cold chain industry
  • Create and execute a targeted media plan including print, online, social, search, conference, public relations and email strategies

Results

  • Full website development and launch; multiple languages to be added
  • Press releases written and distributed internationally in English, Dutch, German and Spanish , resulting in multiple media interviews
  • Marketing collateral including customer newsletters, corporate presentations and on-site events in development

 

Case Study Agro BuyWay

 


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