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AllConnect

Challenges

  • Marketing campaign capability is limited and requires significant effort to deploy
  • Set up and execution of marketing campaigns is arduous and requires long lead times
  • Campaign results track minimal information about marketing effectiveness
  • Relevant data sources are neither consolidated nor accessible from a centralized location

Approach

  • Enable rapid deployment of dynamic consumer marketing interactions
  • Capture and centralize marketing data
  • Improve targeting capabilities
  • Communicate via prospect’s preferred channel
  • Create dynamic marketing experience based on consumer behavior
  • Establish communication rules accelerate conversion / improve retention
  • Develop closed-loop reporting to measure and optimize marketing investments

Results

A new customer communication platform enabled rapid deployment of dynamic consumer marketing interactions including:

  • Centralized marketing data capture
  • Closed loop reporting to measure and optimize investments
  • Improved targeting capabilities
  • Dynamic marketing experience based on consumer behavior

 

Case Study AllConnect EMM

 

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