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Blackstone

Creating Brand Identity and Awareness

Challenges

  • Create branding and awareness to customers both nationally and in key markets throughout the US, as well as a strong presence within the mortgage and finance industry
  • Convey investment opportunities and positive lending alternatives arising from the current mortgage challenges in key markets
  • Drive qualified leads to B2R Finance through targeted traditional and digital marketing channels

Approach

  • Develop the brand positioning, architecture, marketing strategy and operations plan
  • Create a full brand identity package, corporate and collateral materials, sales flyers and digital assets for both internal and external stakeholders
  • Launch B2RFinance.com website with multiple inbound sales triggers
  • Create and execute a targeted media plan including print, online, social, search, conference, public relations and email.
  • Measured everything to optimize campaigns and increase qualified leads

Results

  • In less than 12 months, B2R has become a major player in the rental property finance industry through the number of properties financed, size of deals and terms offered
  • B2R’s point of differentiation includes offering tailor made loan products for financing single family rental property portfolios with loan amounts between $500,000 to $50,000,000
  • Media stories have appeared in the Wall Street Journal, CNBC, and local media across the U.S.
  • B2R has met significant financial targets set forth by Blackstone, positioning them to continue toward their long term strategy
  • B2R has closed loans in excess of $200M towards their securitization plans

 

Case Study B2R BuyWay

 


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