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Ingenuity Health

Brand Launch and Positioning

Challenges

  • Launch a new dedicated medication monitoring services company into the behavioral health market and claim the market leadership position
  • Position Ingenuity Health as a solutions partner who will help psychiatrists and clinicians, caring for the severely mentally ill, gain valuable insight into actual medication adherence

Approach

  • Interviewed critical stakeholders and executives to help refine overall strategic direction and current marketing efforts
  • Develop brand positioning, marketing strategy, and sales collateral to launch Ingenuity Health as the Behavioral Health service provider within Ameritox
  • Complete an assessment of online assets, social, search, and conference strategies
  • Perform role as de facto CMO for the organization and developed marketing planning for the business

Results

  • Delivered innovative brand positioning and launched brand at major trade show resulting in the most successful lead generation effort in the history of the company
  • Currently occupies the leadership position in the behavior health drug monitoring market
  • Reworked online assets creating a new look and feel to align with brand positioning
  • Create comprehensive trade show playbook to maximize ROI when attending major trade shows
  • Ingenuity Health is the fastest growing business unit within Ameritox

 

Case Study Ingenuity Health BuyWay

 


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