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UKIES

Launching A New Consumer Brand

Challenges

  • As a new company in a highly competitive market, UKIES needed a corporate positioning statement, brand architecture, point of differentiation, and clear functional and emotional benefits to customers and stakeholders for use with all internal and external communication and messaging
  • They also needed their messaging to be reflected throughout all of their marketing assets as well as a marketing calendar to reflect an aggressive approach to attaining critical mass and immediate sales

Approach

  • Created UKIES brand strategy and all creative assets
  • Designed marketing collateral, shoe box packaging and directed their product marketing photo shoot
  • Designed their website and digital assets
  • Created their logo treatments and tagline: Keep Your Heels On
  • Key influencer survey built and delivered to capture crucial feedback on product fit and marketing messaging
  • Developed social media assets, search strategy and brand “voice”
  • Played key role as publicist for several events resulting in interviews and articles written about the company story
  • Measured every campaign element to optimize campaigns and increase ROI

Results

  • In less than 90 days, UKIES re-launched their website, introduced impactful marketing collateral, implemented a targeted social media and search marketing strategy, and began selling their product online
  • The public relations strategy has resulted in multiple articles including an exclusive in Women’s Wear Daily, the premier fashion daily in the U.S.
  • UKIES has been selling their shoes at targeted events and on their website
  • New styles will be coming out in Spring 2015

 

Case Study UKIES Playbook

 

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