Would you like to become a marketing professional? Or, are you thinking about upping your game and adding valuable marketing skills to your resume?
Marketing is a functional discipline that continues to grow rapidly and it presents many life changing opportunities for people who specialize in this area. According to the Bureau of Labor Statistics, employment of advertising, promotions, and marketing managers is projected to grow 9 percent from 2014 to 2024, faster than the average for all occupations tracked.
“Advertising, promotions, and marketing campaigns will continue to be essential for organizations as they seek to maintain and expand their share of the market.”
– Bureau of Labor Statistics
However, it’s vital to have the appropriate credentials and qualifications before you try to enter the marketing field. So, before you start filling out applications to get that marketing degree or certificate, be sure to consider these five important questions:
1. Will You Go Online Or Offline?
The good news is you have a wide range of traditional classroom-based marketing degree programs and online courses to choose from. Some people prefer to study in a college or university environment, while more and more people are turning to the internet and enrolling in online for their Bachelor of Science in marketing degree. With these online programs, you can study from any location in the world and at times that suit you. If flexibility is important to you, online might be the way to go. If you prefer more classroom interaction and building relationships with professors and peers, than the campus-based approach may be more attractive to you. Many schools now also offer “hybrid” options – where some of your classes are taught online and others on campus. If you decide to study online, location is not a problem. However, if you are studying in a college or university, location becomes more of an issue. Generally, the closer you are to home, the less your studies will cost.
2. How Long Will It Take?
Completing a marketing degree or certificate program is a big undertaking and may take up a good chunk of your time. Make sure you find out how long the program will take to finish and how much time you need to commit to your studies each week. This is not a major concern for full-time students, but it could be an issue if you have a job, family, or other commitments that require a lot of your time.
3. What Will Be Your Total Cost?
It’s vital to understand how much it will cost to get your degree or certificate. Tuition fees, accommodations, travel cost, and a range of other study-related expenses can add up quickly, so you should be fully aware of your overall costs and financial aid options upfront. Once you know what these costs are, you can budget and plan accordingly and minimize the surprises.
4. What, Exactly, Will You Be Learning?
Find out what content will be included in your course. There may be certain areas you want to specialize in or areas that will advance your future marketing career. Most marketing degree programs will have a detailed prospectus, but you should also ask for more information from lecturers, current students, and graduates about the courses you are interested in.
“Business has only two functions – marketing and innovation.”
Make sure that the program offers courses reflecting both the art and science of marketing. From marketing research and advertising to integrated marketing communications, ROI measurement, marketing automation and data science – the field of marketing demands a broad range of creative and scientific skills and the program you select should give you exposure to all of them.
5. What Will Be Your Employment Prospects?
Most people complete a marketing course because they want to improve their marketing skills and employment prospects. Whether you’re looking to start an entirely new career or just move up the ladder at your current company, make sure the marketing degree program you pursue is a fully accredited program and is recognized by potential future employers and clients.
Before you enroll in a marketing course, it makes sense to “do your homework” and ensure that you are making a choice that suits your budget, lifestyle, and professional goals. So, be sure to carefully consider each of the questions mentioned above before applying for a marketing degree or certificate program. Transitioning from college to a successful marketing career can be tricky – so check out these tips for recent grads.
From our perspective at TopRight, it’s a terrific time to be in marketing because helping to move businesses to the #TopRight of the markets where they compete is such a worthy and rewarding endeavor. However, it requires real marketing skill to tell a compelling brand story, formulate a winning go-to-market strategy, and implement the marketing systems required to scale and grow a business.
Get started learning more today about how to create the right Story, Strategy, and Systems with my latest book Marketing, Interrupted.
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