“A lot of companies fall in the trap of trying to be all things to all people.”
-Alison Moore, Founder and Managing Director at BluePoint Venture Marketing
The Transformational Marketers Interview Series features marketing leaders who are working to drive change in their industries, business models, and organizations. During these brief interviews, successful leaders share how they practice Transformational Marketing to lead company-wide change, altering how they market, communicate and engage with their customers.
By reshaping their story, driving change in their industries, and redefining relationships with their customers, these transformative leaders build valuable customer experiences and transform customers into brand advocates.
Listen to Episode 15: Art of the Story and learn from Alison Moore, Founder and Managing Director at BluePoint Venture Marketing. Alison shares the importance of the story, how to get your customers to really listen, engage and care.
Alison helps identify where you need to start when trying to transform your company—and the challenges. Interested in hearing more about steps to transforming your company? Listen to the interview below.
Listen to Episode 15: Art of the Story
Alison is Founder and Managing Director, BluePoint Venture Marketing. She started BluePoint in 2004 to offer strategic consulting and outsourced marketing services to growing technology, healthcare, and financial service companies. Alison is also the Founder of Moore Communications – Sole proprietorship founded in 1994 to offer range of marketing services from high-level marketing strategy and planning to hands-on project management. Clients included Battery Ventures, IBM, H-P Medical Products Group, Harvard Community Health Plan, BladeLogic, Optiant, and @stake.
At Lotus Development Corporation, Alison managed $10 million advertising program for Lotus Notes, cc:Mail and leading desktop software products. She gained early agency experience managing client relationships and services at DeLamarter & Bennette (Advertising), Cipriani Kremer (Design) and Agnew, Carter, McCarthy (PR).
If you enjoyed this interview, check out these Transformational Marketer Interviews:
- Scott Brinker, ChiefMartec
- Kelly Chmielewski, PBS
- Mike Ziegler, Ameritox
- Scott Barton, IHS
- Andrea Koslow, PBS
- Lidia Frayne, Dell Technologies
- Jim Brady, Brady Services
- Scott Klinger, First Data
- Monty Hamilton, CEO of Rural Sourcing Inc
- Nicky Nixon, Director of #FlipMyFunnel
- Harmandeep Singh, Building Clarity
Learn how you can harness the power of Transformational Marketing to drive organization-wide change in TopRight’s ebook Transformational Marketing: Moving to the TopRight.