Judi Friedman

Principal

In Judi’s experience, marketing is about possibility, and Judi comes to TopRight Partners with considerable experience—including more than 15 years in executive leadership roles.

Judi has created unique, engaging marketing possibilities for clients across diverse industries – from education technology to Scandinavian furniture, to recognizable brands like BISSELL, HBO, Arby’s, AT&T, and the Atlanta Hawks. She’s served as the Senior Vice President of Strategy for Fizz, a nationally recognized word-of-mouth marketing agency, where she helped launch WOMM as a proven marketing tactic. During her 14 years with IBM, Judi built crucial and lasting relationships with school districts as part of the IBM EduQuest educational division. As COO of All Points Marketing Services, Judi developed two new lines of business and provided strategic consulting to All Points’ customers. In 1996, she co-founded and ran MarketOne, a successful direct response agency, for seven years.

Judi brings creative and strategic marketing thought leadership for every client and every project, consistently setting trends and exceeding goals. Her work has won numerous awards including a Word of Mouth Marketing Association Gold WOMMY, a Direct Marketing Association International Gold Echo Award, the Atlanta MAX Award for integrated marketing, and the Advertising Research Foundation David Ogilvy Award for innovative marketing for the public good.

If marketing is about possibility, imagine how unfettered and unconventional creativity—applied alongside strategic thinking and tactical precision—can help you drive results to accelerate your ability to achieve your goals.