TopRight was recently engaged to build the brand for an exciting new senior living community called the The Alder. The brand story is centered on a promise of “enhanced senior living” that offers tenants an alternative to traditional retirement homes and more expensive assisted living facilities. Community members enjoy an experience that allows them to live their best life, in and amongst their peers, in the walkable communities they prefer. They have the access and the freedom to enjoy an independent lifestyle – with the backstop of the support network and health care resources they may periodically need.
Here are 5 tips that will help you attract prospective tenants, request a tour of your property, sign a lease, and ultimately, renew their lease every year:
First, you have to write an irresistible listing based on your brand story. Keep in mind that most prospective tenants will first discover you on internet listing services when they are searching for rental properties. Your listing will be your primary mechanism to grab the attention of tenants, give them a reason to care and persuade them to book a tour check. Before posting your listing, be sure to answer the following questions:
If you answered any of these questions with no, you should consider rethinking your listing. A good listing will draw in a larger, more qualified pool of potential tenants – increasing the possibility of leasing up your rental property quickly. A weak listing will fail to stand out in a highly competitive marketplace. It may also make sense to work with property management companies who specialize in your local market. These professionals will help to assure that you have timely, relevant and compelling listings.
In the real estate world, the old adage is definitely true: “a picture is worth a thousand words”. For today’s digital native consumers, images are more persuading than text because people are trending more towards visual learning. So, when potential tenants don’t see any pictures of your property, they’re likely to distrust your offer and move on to other listings. If they see low quality photos, they may not fully appreciate the true quality of your property. A blurry or cluttered image speaks volumes about your lack of care for the property. A stock photo communicates that you’re not willing to invest the time and money to portray the property in an authentic way. To make sure you portray your property in the best possible light:
Technically speaking, you can’t demonstrate the layout of your property by simply showing some photos of it. With the conventional approach, floor plans are only introduced when marketing properties are for sale. However, tenants nowadays are even more particular with the floor plans. They can use the floor plans to visualize the arrangement of their furniture easily. Or they can have an overall view of how your rental would look even before they physically check it.
Every tenant has unique preferences when it comes to amenities. But one thing is sure—all tenants have the highest consideration of the community where they’ll live in. Depending on the demographics of your tenants, the community can mean various things.
Conclusion
When marketing a rental property, you need to consider the strategies mentioned above. That way, you can boost your chances of attracting potential tenants. However, you must always align it with who your target tenants are. So let us be a resource for you: reach out to us here to discuss how you can build your place story and strategy. And if you’re looking to transform your marketing and deepen relationships with your customers, sign up for the TopRight blog! If you’d like to receive more great marketing tips like this, please follow me @TopRightPartner, connect with me on LinkedIn, or buy a copy of my latest book, Marketing, Interrupted.