Exciting News! TopRight Acquired by AVA
We have been waiting to share this exciting news with you! We are delighted to announce that...
We have been waiting to share this exciting news with you! We are de...
From this week up to the fall, TopRight will be speaking on the powe...
We have been waiting to share this exciting news with you! We are delighted to announce that...
In the age of disruption, businesses live and die by their ability to adapt. Agility and...
If you’re a new business owner, you know that transforming marketing and accelerating the growth of...
Technology has paved the way for businesses to function with higher levels of security and...
Social media has revolutionized digital marketing. Being able to reach and influence millions of...
Digital marketing is an essential tool for almost every business looking to grow. Many companies...
Marketing is constantly evolving and it’s now more important than ever to create compelling...
Being a business owner is no easy task, especially if you run a startup. First, you need to deeply...
Do you dream of becoming a marketing professional? Or, are you thinking about upping your game and...
Sometimes it isn’t sufficient to work hard and apply all of your knowledge to make it in business....
Leadership skills are critical for the success of any type of business. They determine the...
Many enterprises today are investing in a wide variety of environmental conservation initiatives...
Businesses have thousands of digital assets. It can be hard to stay on top of all documents,...
Even though most startups struggle to even survive for their first year, we have witnessed a frenzy...
During the COVID-19 pandemic, most business leaders had to rapidly adapt and learn how to run a...
A criminal charge is emotionally draining and can hugely affect how you or your business are viewed...
With the rapid expansion of digital transformation, many companies have turned to outsourced...
Whether your potential customer buys from you or the competition depends significantly on the...
Inventory is essential for the growth and success of any business. From the CFO’s perspective,...
As a marketer and a business leader, you have a deep appreciation for your customers and you know...
One of the best things about living and working as a marketer in this moment in time is that you do...
Marketing as a discipline is dynamic and constantly evolving. Your brand story can no longer only...
Online casino marketing is an immensely competitive business that has transformed with the...
In 2020 and 2021, we witnessed the single greatest acceleration of the use of e-commerce in our...
In recent years, online gambling has emerged as the most popular and fastest growing consumer...
Marketing is one of the most popular industries right now for career seekers, and that means...
Different experiences characterize the workplace, and these experiences are created by various...
Integrating Salesforce into your company can be a worthwhile endeavor, but it requires careful...
TopRight has made the Clutch listing of the 1000 best companies of 2021! It’s the second year in a...
Building your brand is all about increasing your outreach and engaging more customers. As we always...
Happy Thanksgiving to all! Here are some quick TopRight insights on recent trends in Black Friday...
Online casino marketing is an immensely competitive business that has transformed with the...
Today, the lines between agencies, consultants, outsourcers and staffing firms have completely...
Is “Agile Marketing” another bright, shiny object? Or is it the future of marketing operations?
TopRight was recently engaged to build the brand for an exciting new senior living community called...
The growth of your online business in the e-commerce platform Shopify significantly depends on how...
Google ads have become an indispensable part of every digital marketing strategy. Companies of all...
The world has been living with COVID-19 and the “new normal” for nearly two years now, and no...
Customer Experience (CX) expectations have been changing over the years due to the rise of digital...
As a channel partner, you don’t have much time to spend with your CRM system. At a minimum, it...
Did you know that data breaches often result in businesses shutting down? Even if a company is...
Over the past few months, the TopRight blog has focused on the topic of brand strategy. Our team of...
As your website grows in size and complexity, there may come a time when a website migration...
The majority of consumers use social media and online services to find products or services and...
Please join us tomorrow, September 22 at 12 PM (EST) for the second webinar in our series on women...
Good marketers not only balance creative demands with budget limitations, but also determine...
Featured Image by Tumisu from Pixabay
It’s well known that pay-per-click (PPC) campaigns are one of the best ways to rank high on search...
There are many ways that businesses can go about attracting new customers and boosting the loyalty...
A few years ago, I ran across an article written by Greg Asman entitled “Data is a Fuel Not a...
Inc. magazine today revealed that TopRight ranked for the third year in a row on its annual Inc....
I’ve been thinking lately about diverse storytelling and diverse storytelling as a part of brand...
As we experience a manic post-2020 boom, and as both businesses and shoppers end up online more...
Some of the most seasoned marketing executives have patted me on the head when I’ve emphasized the...
Public relations (PR) strategy is critical to any company’s overall communications plan, but...
The COVID-19 pandemic has forced us all to come up with healthy ways to cope with stress, isolation...
If you work in a highly creative environment like an ad agency, consulting firm or corporate...
Take care of your customers and they will remain loyal. Abandon them and they won’t ever forgive...
There is a common misconception that digital transformation involves nothing more than acquiring,...
In recent years, online gaming has emerged as the most popular and fastest growing consumer...
Our team loves providing marketing strategies and consulting services to businesses out there!...
From this week up to the fall, TopRight will be speaking on the power and essential importance of...
This article features highlights from an interview with Stefan Smulders, the founder of Expandi.io,...
Over the past three months, TopRight has focused our blog on the craft of storytelling. Yesterday,...
”Content is King” This is a phrase you have probably heard hundreds of times as it pertains to...
Brands in various industries are realizing the significant benefits that incorporating text...
Your brand identity is one of the most visible and important ways to communicate your brand story....
Interested in entertainment, sports, media, broadcasting, and storytelling? Next month, TopRight...
Interested in entertainment, sports, media, broadcasting, and storytelling? Next month, TopRight...
Interested in entertainment, sports, media, broadcasting, and storytelling? Next month, TopRight...
Image Source: Vantage Circle This article features highlights from an interview with Anthony Smith,...
According to these small business statistics, more than 20% of small businesses don’t succeed...
We get a lot of questions about good brand story, especially from startups and young companies. In...
“Target long-tail keywords” is a common SEO best practice for beginners, and for good reason....
We’re thrilled to announce that TopRight won placement on Financial Times’ “The Americas’ Fastest...
Brand story is critical. It defines why your brand exists and why people should care about you...
Technology is both a friend and a foe of businesses, especially small businesses. Fortunately, the...
Marketing strategy is a foundational aspect of any business model, no matter how large or small a...
At TopRight, we think that brands can—and even should—have a sense of humor, and each year April...
Note: This is a followup article to the story we published last October during harvest season!
Over the next few months, our team will be focusing on brand storytelling. As usual, there will be...
You may wonder why I’ve spent so much time writing on search strategy and search engine...
Search Engine Optimization (SEO) as we know it today is far different from what online business...
Instagram is one of the leading global social media platforms today with over 1 billion users...
In the world of professional sports, excellence takes many forms. Athletes, coaches, and the front...
With the past few years, and especially 2020, having seen a sea-change in the place branding...
In any industry or product category, marketing reach and activation are critical success factors....
Let’s be honest, you’ve probably heard a thousand times just how important search engine...
Last week, the TopRight team held a web event, Place Branding: Creating Value Beyond Names, Logos,...
Without a doubt, providing an excellent experience for customers is one of every business’s main...
Having an online knowledge base is becoming increasingly essential to the growth and success of...
Please learn about and register for our February 24th place branding webinar!
Before you read on, please learn about and sign up for our February 24th place branding webinar...
Search engine optimization (SEO) has been an integral part of running online sites for over two...
With 97 percent of consumers indicating their purchasing decisions are influenced by an online...
In the future, when the pandemic’s impact on global business is analyzed, it’s likely that the...
Before you read on, please learn about and sign up for our upcoming place branding webinar here.
Last year will go down in history as one of the most challenging of all time—for business, for...
Customer Relationship Management (CRM) remains a crucial business tool, even as the market is...
The COVID pandemic has had a devastating effect on businesses in just about every industry across...
Back in November, we launched an AI-powered campaign to drive engagement with Brockmans Gin, a...
The New Year is here at last. Yet, parts of it don’t seem so new: a seemingly never-ending...
Appearances matter — and remember to smile. – Nelson Mandela. General Motors is changing its...
If there’s one thing we learned in business during 2020, is that it pays to be lean and nimble. If...
The annus horribilis 2020: no one expected it, no one wanted it, everyone hated it and tried to...
The pandemic has been mentally exhausting for everyone. For many people, this has resulted in a...
The coronavirus pandemic has caused significant change for businesses, mainly by shifting most, if...
TopRight is thrilled to be recognized on Clutch as a top 100 sustained growth company in 2020!
The holidays. They’ve always been a time of familiar comforts. For business owners, Thanksgiving...
On my last visit to my dentist for my bi-annual cleaning, it became obvious to me that even...
This article features excerpts from my recent interview with Krish Gopalan, the founder of the...
For a moment, think of your local government: your city, your county, your municipality. What comes...
Times of crisis—such as, say, a pandemic year with one doozy of an election added in—often bare out...
Tomorrow, December 4th, 2020, TopRight will officially receive recognition from Clutch regarding...
Just as Covid-19 has impacted our personal and work lives, so has it disrupted consumer markets in...
Search Engine Optimization (SEO) is a crucial part of ensuring your business’s success,...
We’ve seen a lot of change lately—and more is coming. I mean this in regards to both TopRight...
In the marketing world, advanced technology has always been a game changer, and we’re now able to...
Since Tim Berners-Lee published the world’s first web page back in August 1991, the web has...
Though the idea of “The Cloud” can feel almost celestial, as if data were flowing in a river above...
Ten years ago, I wrote an article on elections and marketing. Given the unusual set of...
TopRight has chosen to bring Natalie Ross onto the team as partner. The folks at TopRight can’t...
Karen Gold has been selected to be TopRight’s new creative director. Congratulations to her, and to...
This article was cowritten by Matt Fisher of 4thRight Partners. TopRight and 4thRight Partners will...
TopRight had racked up another accolade in 2020! This time it’s for best B2B companies in the State...
Everyday marketing operations can be daunting, stressful, and overwhelming at the same time,...
Many industries are struggling during the COVID-19 pandemic, but winemakers certainly aren’t one of...
In the world of transformational marketing, entrepreneurs with growing businesses have to make a...
In January, Planters decided it was a grand idea to kill off its century-old mascot, Mr. Peanut, in...
In the current economic straits, with high volatility and public health concerns still very much on...
Business leaders today often refer to the growing demand for Big Data as the new oil boom. In...
Today, we still think of artificial intelligence (AI) as the technology of tomorrow—and that makes...
Over my lifetime, I’ve learned that prices rise, people age, crises come and go, but there are some...
Twice in a row! TopRight made the prestigious Inc. 5000 list of the nation’s fastest growing...
Since Covid-19 hit, much has been said about the flight of people from the city to the suburbs....
Since the crisis hit, I’ve seen some major changes in my approach to work, as well as changes in...
Despite being one of the oldest tricks in the digital marketing book, pay-per-click advertising, or...
After eight years with the company, Bill Fasig will be taking the position of Chief Executive...
In good times, ensuring sales and marketing alignment is a no-brainer. But when tough times hit,...
A recent Morning Consult/Bloomberg News poll had some fascinating stats to share regarding the...
Since the pandemic began, TopRight has been investigating and writing about the fate of marketing...
Remarkable outcomes are often produced by a marketing team that plays nice with their techies and...
In this chaotic era of ours, with plenty of people still working from home, it’s surprising to...
The speed of change in MarTech is accelerating. You may have noticed how rapidly our world is...
Another year, another award! Thank you to UpCity for including TopRight in their list of the Best...
Even during the current crisis, I’ve seen a lack of brand leaders stepping forward to talk about...
When big or traumatic things happen, the clichés start falling like snow. In a time of coronavirus,...
We’re all about to witness a transformation in how and where we work. In the design world, there’s...
Business guru Professor Scott Galloway has gotten at least one thing right: higher education is...
“It takes many good deeds to build a good reputation, and only one bad one to lose it.” — Benjamin...
I keep think about this recent headline—“Peleton hits breaks on marketing as at-home fitness sells...
To add to our bevy of 2019 awards, for which the TopRight team is incredibly grateful, it looks...
Did you know that loyal customers are 25% more profitable for brands than new converts? It actually...
This period of self-isolation has brought about mixed feelings. While the world struggles, those of...
In partnership with CEO.org, TopRight recently conducted a survey of 183 global business leaders on...
Whether we accept it or not, researchers predict we may be in lockdown for longer than planned....
Working remotely is one of the latest workplace trends being adopted on a large scale. Not only...
What began as a small healthcare tax repeal act introduced into the House by a Democrat on January...
Hard data from ecommerce sites reveals that a sudden shift in consumer values has long-term...
Content marketing is a critical success factor in the game of digital marketing. But according to...
With the world changing in unexpected ways, American workers and employers are on the lookout for a...
I’ve been thinking a lot about the impact of this pandemic on our lives. I know—so original right?...
Over the past 30 years, I’ve taken note of the different ways consumers respond to market...
Peloton is not what you think it is. You may be under the impression that it’s a stationary bike...
In a time of public crisis, when little is known and what we do know seems to change every day,...
In a time of what seems to be cultural volatility with the added destabilizer of a coronavirus...
According to JobsInMarketing, the 95% of online shoppers who seek out reviews before placing an...
On January 26th, a helicopter crashed into the Calabasas hills in California, killing all onboard....
Remember those un-refoldable paper deals we used to buy at the gas station? Those days are long...
For advertisers and marketers, the Super Bowl is like, well—it’s like “The Super Bowl” for ad buys....
Cybercrime and identity theft are on the rise, and the risk of sensitive consumer data being...
I’m a total gym rat. I exercise each and every morning. Some days with intensity, others just to...
Over the last two months, we at TopRight have been doing lots of research—in between Christmas...
As we enter the New Year, marketing planning will need to be a top priority in your business. But...
For every marketing department, it’s vital that you’re tracking impact so that you know what’s...
I recently had the chance to chat with CTO Madhu Therani, Head of Artificial Intelligence at Near,...
Did you ever get so frustrated by a bad experience with a product or a service that you just had to...
TopRight has been providing high-quality consulting services since 2006. We’ve brought our...
From a political perspective, 2019 can make you shake your head in bewilderment. Impeachment...
The World Economic Forum recently and very confidently announced that quantum tech is the “next...
Well, so long 2019! The year is nearly over already. And, as usual, you’ve given a lot of thought...
We’re coming to the close of marketing planning season for 2020 and, not surprisingly, there have...
For years, folks said that I was too optimistic, but the time has finally arrived: our nation is on...
When you hold a position as a sales and marketing executive, expect a lot of pressure. Anyone with...
If millennials are about any one thing alone, it’s authenticity. And can we blame them? For decades...
It seems that even as millennials age and begin to settle into adulthood, they’re still not...