Exciting News! TopRight Acquired by AVA
We have been waiting to share this exciting news with you! We are delighted to announce that...
20 Transformational Quotes on Change Management
In the age of disruption, businesses live and die by their ability to adapt. Agility and...
8 Tips from Transformational Marketers
If you’re a new business owner, you know that transforming marketing and accelerating the growth of...
5 Ways to Mitigate Cloud Security Risk
Technology has paved the way for businesses to function with higher levels of security and...
3 Ways to Influence the Influencers
Social media has revolutionized digital marketing. Being able to reach and influence millions of...
Cybersecurity Should be Your Top Priority as a Digital Marketer
Digital marketing is an essential tool for almost every business looking to grow. Many companies...
23 Expert Tips to Transform Marketing and Grow Your Business
Marketing is constantly evolving and it’s now more important than ever to create compelling...
The Difference Between Market Research and Marketing Research
Being a business owner is no easy task, especially if you run a startup. First, you need to deeply...
The Advantages of a Marketing Degree
Do you dream of becoming a marketing professional? Or, are you thinking about upping your game and...
5 Tips to Find the Right Business Growth Coach
Sometimes it isn’t sufficient to work hard and apply all of your knowledge to make it in business....
Be the Best Marketing Leader You Can Be
Leadership skills are critical for the success of any type of business. They determine the...
Green Marketing and the Climate
Many enterprises today are investing in a wide variety of environmental conservation initiatives...
A Guide to Digital Asset Management for Non-Techies
Businesses have thousands of digital assets. It can be hard to stay on top of all documents,...
5 Essential Strategies for Startups
Even though most startups struggle to even survive for their first year, we have witnessed a frenzy...
4 Exciting Ways To Onboard Remote Employees
During the COVID-19 pandemic, most business leaders had to rapidly adapt and learn how to run a...
5 Ways that Marketing Can Save Your Reputation
A criminal charge is emotionally draining and can hugely affect how you or your business are viewed...
What is a SOC Report?
With the rapid expansion of digital transformation, many companies have turned to outsourced...
5 Tips to Create a Winning Sales Presentation
Whether your potential customer buys from you or the competition depends significantly on the...
Why Marketers Should Care About Inventory Management
Inventory is essential for the growth and success of any business. From the CFO’s perspective,...
4 More Ways to Improve Customer Satisfaction
As a marketer and a business leader, you have a deep appreciation for your customers and you know...
Are You An Aspiring Digital Nomad?
One of the best things about living and working as a marketer in this moment in time is that you do...
12 Marketing Experts Share Their Biggest Secrets
Marketing as a discipline is dynamic and constantly evolving. Your brand story can no longer only...
More Winning Marketing Tactics from the Online Gaming Industry
Online casino marketing is an immensely competitive business that has transformed with the...
What Are Marketplace Analytics?
In 2020 and 2021, we witnessed the single greatest acceleration of the use of e-commerce in our...
Making a Bet on Branding
In recent years, online gambling has emerged as the most popular and fastest growing consumer...
5 Career Paths for Marketing Majors
Marketing is one of the most popular industries right now for career seekers, and that means...
7 Ways to Improve Digital Experience for Employees
Different experiences characterize the workplace, and these experiences are created by various...
Important Considerations Before Integrating Salesforce
Integrating Salesforce into your company can be a worthwhile endeavor, but it requires careful...
TopRight Makes the 2021 Clutch 1000
TopRight has made the Clutch listing of the 1000 best companies of 2021! It’s the second year in a...
8 Ways To Attract and Retain Customers
Building your brand is all about increasing your outreach and engaging more customers. As we always...
Trends: Black Friday & Cyber Monday
Happy Thanksgiving to all! Here are some quick TopRight insights on recent trends in Black Friday...
5 Winning Marketing Tactics from Online Gaming
Online casino marketing is an immensely competitive business that has transformed with the...
How to Become a Successful Managed Service Provider
Today, the lines between agencies, consultants, outsourcers and staffing firms have completely...
4 Ingredients of Agile Marketing
Is “Agile Marketing” another bright, shiny object? Or is it the future of marketing operations?
5 Tips To Attract Tenants to Rental Properties
TopRight was recently engaged to build the brand for an exciting new senior living community called...
Getting the Most Out of Shopify
The growth of your online business in the e-commerce platform Shopify significantly depends on how...
Google Ads Are More Important Than Ever
Google ads have become an indispensable part of every digital marketing strategy. Companies of all...
10 "New Normal" Startup Lessons from Warren Buffett
The world has been living with COVID-19 and the “new normal” for nearly two years now, and no...
Why Customer Experience is the Future of Digital Marketing
Customer Experience (CX) expectations have been changing over the years due to the rise of digital...
8 KPIs to Track Channel Partner Management
As a channel partner, you don’t have much time to spend with your CRM system. At a minimum, it...
6 Ways to Keep Your Business Data Safe
Did you know that data breaches often result in businesses shutting down? Even if a company is...
Brand Strategy Roundup 2021!
Over the past few months, the TopRight blog has focused on the topic of brand strategy. Our team of...
Is it Time to Migrate Your Website?
As your website grows in size and complexity, there may come a time when a website migration...
6 Winning Digital Marketing Strategy Tips for Banks
The majority of consumers use social media and online services to find products or services and...
How Playing Blackjack Helps You Master Marketing
Please join us tomorrow, September 22 at 12 PM (EST) for the second webinar in our series on women...
5 Ways Video Enables B2B Marketing Strategy
Good marketers not only balance creative demands with budget limitations, but also determine...
9 Tips to Strengthen Customer Loyalty with Instagram
Featured Image by Tumisu from Pixabay
Strategies To Get The Most Out Of Your PPC Campaign
It’s well known that pay-per-click (PPC) campaigns are one of the best ways to rank high on search...
3 Top Strategies for Taking Your Promos to the Next Level
There are many ways that businesses can go about attracting new customers and boosting the loyalty...
The Importance of Data in Powering Marketing Strategy
A few years ago, I ran across an article written by Greg Asman entitled “Data is a Fuel Not a...
TopRight Makes Inc. 5000 List for 3rd Year in a Row!
Inc. magazine today revealed that TopRight ranked for the third year in a row on its annual Inc....
Storytelling Diversity
I’ve been thinking lately about diverse storytelling and diverse storytelling as a part of brand...
Common Strategic Marketing Errors to Avoid
As we experience a manic post-2020 boom, and as both businesses and shoppers end up online more...
Where Digital Strategy Begins
Some of the most seasoned marketing executives have patted me on the head when I’ve emphasized the...
What Is PR Strategy?
Public relations (PR) strategy is critical to any company’s overall communications plan, but...
Why Marketers Need a Hobby
The COVID-19 pandemic has forced us all to come up with healthy ways to cope with stress, isolation...
Gen Z: A Counterintuitive Cohort
Full disclosure: I am old.
How Well Do You Manage Conflict?
If you work in a highly creative environment like an ad agency, consulting firm or corporate...
The Five Pillars of Customer Experience Strategy
Take care of your customers and they will remain loyal. Abandon them and they won’t ever forgive...
4 Critical Enablers of Digital Strategy
There is a common misconception that digital transformation involves nothing more than acquiring,...
How iGaming is Changing the Game
In recent years, online gaming has emerged as the most popular and fastest growing consumer...
TopRight Makes the Clutch 100 List for Fastest Growth (Again!)
Our team loves providing marketing strategies and consulting services to businesses out there!...
CEO Insight: Brand Strategy and Its Discontents
From this week up to the fall, TopRight will be speaking on the power and essential importance of...
8 Social Media Predictions That Marketers Should Bet On
This article features highlights from an interview with Stefan Smulders, the founder of Expandi.io,...
Storytelling Roundup!
Over the past three months, TopRight has focused our blog on the craft of storytelling. Yesterday,...
4 Tips To Win With Content Marketing
”Content is King” This is a phrase you have probably heard hundreds of times as it pertains to...
Nailing Customer Experience with SMS and MMS
Brands in various industries are realizing the significant benefits that incorporating text...
5 Illustrations of Impactful Brand Identity
Your brand identity is one of the most visible and important ways to communicate your brand story....
5 Tips for Accelerating Growth in Online Business
Interested in entertainment, sports, media, broadcasting, and storytelling? Next month, TopRight...
4 Tips for Creating a Truly Impactful Brand Identity
Interested in entertainment, sports, media, broadcasting, and storytelling? Next month, TopRight...
Six Seconds: The Origin Story
Interested in entertainment, sports, media, broadcasting, and storytelling? Next month, TopRight...
Do You Know More About Your Customers in 2021?
Image Source: Vantage Circle This article features highlights from an interview with Anthony Smith,...
The Power of Brand Story for Small Businesses
According to these small business statistics, more than 20% of small businesses don’t succeed...
4 Steps to Fantastic Brand Story (That Anyone Can Follow!)
We get a lot of questions about good brand story, especially from startups and young companies. In...
Killer Pillars: What the Best Brand Stories Have in Common
“Target long-tail keywords” is a common SEO best practice for beginners, and for good reason....
Financial Times Recognizes TopRight as a Fast-Growing Company
We’re thrilled to announce that TopRight won placement on Financial Times’ “The Americas’ Fastest...
5 Rules for Successful Brand Storytelling
Brand story is critical. It defines why your brand exists and why people should care about you...
6 Tech Tips to Boost Brand Awareness
Technology is both a friend and a foe of businesses, especially small businesses. Fortunately, the...
Get More Creative With Marketing Strategy
Marketing strategy is a foundational aspect of any business model, no matter how large or small a...
Top 5 April Fools' Brand Pranks that Actually Worked
At TopRight, we think that brands can—and even should—have a sense of humor, and each year April...
Customers Don’t Care What You Do
“No one cares what you do!”
What’s the Story With Wine?
Note: This is a followup article to the story we published last October during harvest season!
CEO Insight: Transformational Storytelling in Five Steps
Over the next few months, our team will be focusing on brand storytelling. As usual, there will be...
The Year in SEO Strategy
You may wonder why I’ve spent so much time writing on search strategy and search engine...
7 Techniques for Super Powerful SEO in 2021
Search Engine Optimization (SEO) as we know it today is far different from what online business...
7 Ways Instagram Is Perfect for Telling Brand Stories
Instagram is one of the leading global social media platforms today with over 1 billion users...
Manage Your Marketing Team Like a Super Bowl Champ
In the world of professional sports, excellence takes many forms. Athletes, coaches, and the front...
Place Branding Roundup!
With the past few years, and especially 2020, having seen a sea-change in the place branding...
5 Marketing Ideas for Reaching More Customers
In any industry or product category, marketing reach and activation are critical success factors....
The 3 Unexpected Benefits of Search Strategy
Let’s be honest, you’ve probably heard a thousand times just how important search engine...
On Branding Your Little Corner of the World
Last week, the TopRight team held a web event, Place Branding: Creating Value Beyond Names, Logos,...
4 Tips for Creating a Winning User Experience
Without a doubt, providing an excellent experience for customers is one of every business’s main...
How Based Is Your Knowledge?
Having an online knowledge base is becoming increasingly essential to the growth and success of...
The Evolving Role of Marketing the Value of Place
Please learn about and register for our February 24th place branding webinar!
Writing a Compelling Place Story
Before you read on, please learn about and sign up for our February 24th place branding webinar...
6 Powerful SEO Tips to Change the Search Game
Search engine optimization (SEO) has been an integral part of running online sites for over two...
5 Tips For a Better Android User Experience
With 97 percent of consumers indicating their purchasing decisions are influenced by an online...
Skyrocketing eCommerce Sales in 2021
In the future, when the pandemic’s impact on global business is analyzed, it’s likely that the...
2021 Super Bowl Ads: The Good, the Bad, and the Meh
Before you read on, please learn about and sign up for our upcoming place branding webinar here.
Speaking a New Language for the 2020s
Last year will go down in history as one of the most challenging of all time—for business, for...
What a CRM Does for Your Brand
Customer Relationship Management (CRM) remains a crucial business tool, even as the market is...
How to Regain Your Footing In 2021
The COVID pandemic has had a devastating effect on businesses in just about every industry across...
How to Broaden a Consumer Audience Using AI Analysis
Back in November, we launched an AI-powered campaign to drive engagement with Brockmans Gin, a...
CEO Insight: How Will You Address Change in 2021?
The New Year is here at last. Yet, parts of it don’t seem so new: a seemingly never-ending...
Retooling Brand Identity in 2021
Appearances matter — and remember to smile. – Nelson Mandela. General Motors is changing its...
Make eCommerce Part of Your 2021 Strategy
If there’s one thing we learned in business during 2020, is that it pays to be lean and nimble. If...
Roundup 2020!
The annus horribilis 2020: no one expected it, no one wanted it, everyone hated it and tried to...
Finding Balance in the Midst of a Pandemic
The pandemic has been mentally exhausting for everyone. For many people, this has resulted in a...
Building an Authoritative Brand for 2021
The coronavirus pandemic has caused significant change for businesses, mainly by shifting most, if...
TopRight Named Top 100 Sustained-Growth Company by Clutch
TopRight is thrilled to be recognized on Clutch as a top 100 sustained growth company in 2020!
The 2020 Holidays Are Make-or-Break for Brands
The holidays. They’ve always been a time of familiar comforts. For business owners, Thanksgiving...
Why Should My Dentist Care About SEO?
On my last visit to my dentist for my bi-annual cleaning, it became obvious to me that even...
Can Machines Be Emotionally Intelligent?
This article features excerpts from my recent interview with Krish Gopalan, the founder of the...
Discovering the “Why” of Where You Live
For a moment, think of your local government: your city, your county, your municipality. What comes...
Place Branding and the Holiday Season
Times of crisis—such as, say, a pandemic year with one doozy of an election added in—often bare out...
TopRight Makes the Clutch Global 2020: Best 1000 Companies
Tomorrow, December 4th, 2020, TopRight will officially receive recognition from Clutch regarding...
Major Paradigm Shift in Holiday Shopping: Six Takeaways from New Research
Just as Covid-19 has impacted our personal and work lives, so has it disrupted consumer markets in...
5 Tips for Hyper-Optimizing Your SEO!
Search Engine Optimization (SEO) is a crucial part of ensuring your business’s success,...
CEO Insights: Working Together for a Better Future at TopRight
We’ve seen a lot of change lately—and more is coming. I mean this in regards to both TopRight...
Brockmans Premium Gin Grows an International Audience Using AI
In the marketing world, advanced technology has always been a game changer, and we’re now able to...
Think You Know Search Engines? Think Again
Since Tim Berners-Lee published the world’s first web page back in August 1991, the web has...
5 Ways Cloud Computing Helps You Succeed
Though the idea of “The Cloud” can feel almost celestial, as if data were flowing in a river above...
Election Day: Does Marketing (Still) Matter?
Ten years ago, I wrote an article on elections and marketing. Given the unusual set of...
Announcement: TopRight Welcomes Natalie Ross to the Team
TopRight has chosen to bring Natalie Ross onto the team as partner. The folks at TopRight can’t...
Announcement: Karen Gold Becomes TopRight Creative Director
Karen Gold has been selected to be TopRight’s new creative director. Congratulations to her, and to...
A New Era of Corporate Social Responsibility
This article was cowritten by Matt Fisher of 4thRight Partners. TopRight and 4thRight Partners will...
Clutch Ranks TopRight Among the Best B2B Firms in Georgia!
TopRight had racked up another accolade in 2020! This time it’s for best B2B companies in the State...
6 Tips for Marketing Project Success
Everyday marketing operations can be daunting, stressful, and overwhelming at the same time,...
Modern Tech Is Transforming Your Wine
Many industries are struggling during the COVID-19 pandemic, but winemakers certainly aren’t one of...
4 Marketing Automation Tools for Personalizing at Scale
In the world of transformational marketing, entrepreneurs with growing businesses have to make a...
How Do You Do, Fellow Kids?
In January, Planters decided it was a grand idea to kill off its century-old mascot, Mr. Peanut, in...
Six Rules for Marketing Mastery
In the current economic straits, with high volatility and public health concerns still very much on...
The Big Data Boom
Business leaders today often refer to the growing demand for Big Data as the new oil boom. In...
Artificial Intelligence Is Now
Today, we still think of artificial intelligence (AI) as the technology of tomorrow—and that makes...
Who’s the Big Cheese Now?
Over my lifetime, I’ve learned that prices rise, people age, crises come and go, but there are some...
TopRight Makes the Inc. 5000—Again!
Twice in a row! TopRight made the prestigious Inc. 5000 list of the nation’s fastest growing...
Walkable Urbanism: Not Your Grandma’s Suburbs!
Since Covid-19 hit, much has been said about the flight of people from the city to the suburbs....
Be Like Water
Since the crisis hit, I’ve seen some major changes in my approach to work, as well as changes in...
The Importance of Click Forensics in Transforming Marketing
Despite being one of the oldest tricks in the digital marketing book, pay-per-click advertising, or...
Announcement: Bill Fasig Promoted to CEO of TopRight
After eight years with the company, Bill Fasig will be taking the position of Chief Executive...
6 Steps to Crisis-Proof Your Sales and Marketing Strategy
In good times, ensuring sales and marketing alignment is a no-brainer. But when tough times hit,...
Some Revelations in Consumer Behavior Since Covid-19
A recent Morning Consult/Bloomberg News poll had some fascinating stats to share regarding the...
2020 Global Health Roundup!
Since the pandemic began, TopRight has been investigating and writing about the fate of marketing...
Widgets and Apps and SPAs, Oh My!
Remarkable outcomes are often produced by a marketing team that plays nice with their techies and...
CRM to the Rescue!
In this chaotic era of ours, with plenty of people still working from home, it’s surprising to...
Making Order Out of Chaos
The speed of change in MarTech is accelerating. You may have noticed how rapidly our world is...
TopRight Ranked on UpCity's List of the Best B2B Firms in Atlanta
Another year, another award! Thank you to UpCity for including TopRight in their list of the Best...
5 Ways to Maintain an Unbeatable Team
Even during the current crisis, I’ve seen a lack of brand leaders stepping forward to talk about...
A Response to Seth Godin
When big or traumatic things happen, the clichés start falling like snow. In a time of coronavirus,...
Reimagining Where You Live and Work
We’re all about to witness a transformation in how and where we work. In the design world, there’s...
A Harvard Degree for All?
Business guru Professor Scott Galloway has gotten at least one thing right: higher education is...
Protecting Your Brand Reputation in a Time of Crisis
“It takes many good deeds to build a good reputation, and only one bad one to lose it.” — Benjamin...
Does Marketing Matter?
I keep think about this recent headline—“Peleton hits breaks on marketing as at-home fitness sells...
TopRight Ranked One of the Best Social Media Firms
To add to our bevy of 2019 awards, for which the TopRight team is incredibly grateful, it looks...
The 4 Cs of Enlightened e-Commerce Delivery
Did you know that loyal customers are 25% more profitable for brands than new converts? It actually...
From Self-Isolation to Self-Improvement
This period of self-isolation has brought about mixed feelings. While the world struggles, those of...
Top Ten Covid-19 Priorities: TopRight Global Report
In partnership with CEO.org, TopRight recently conducted a survey of 183 global business leaders on...
10 Things to Expect from Life After COVID
Whether we accept it or not, researchers predict we may be in lockdown for longer than planned....
Crucial Tips for Working from Home
Working remotely is one of the latest workplace trends being adopted on a large scale. Not only...
Why You Should Care About the CARES Act
What began as a small healthcare tax repeal act introduced into the House by a Democrat on January...
COVID-19: The Winners and Losers So Far
Hard data from ecommerce sites reveals that a sudden shift in consumer values has long-term...
B2B Content Strategy on the Decline!
Content marketing is a critical success factor in the game of digital marketing. But according to...
5 Common COVID Misconceptions
“During this difficult period …”
Need Drives Change, Preparedness Drives Success
With the world changing in unexpected ways, American workers and employers are on the lookout for a...
Millennial Ponderings: Reflections on the Crisis
I’ve been thinking a lot about the impact of this pandemic on our lives. I know—so original right?...
Brand Building in Uncertain Times
Over the past 30 years, I’ve taken note of the different ways consumers respond to market...
Peloton Nation: Staying Active Indoors
Peloton is not what you think it is. You may be under the impression that it’s a stationary bike...
A TopRight Statement for Our Clients and Friends
In a time of public crisis, when little is known and what we do know seems to change every day,...
Crisis! The 7 Steps to Returning to Normal
In a time of what seems to be cultural volatility with the added destabilizer of a coronavirus...
3 Big Reasons Online Reviews Matter in Ecommerce
According to JobsInMarketing, the 95% of online shoppers who seek out reviews before placing an...
Kobe Bryant: The Man and the Brand
On January 26th, a helicopter crashed into the Calabasas hills in California, killing all onboard....
4 Tips for Influencing Customer Behavior with Google Maps
Remember those un-refoldable paper deals we used to buy at the gas station? Those days are long...
2020 Super Bowl Ads: The Good, the Bad, and the Meh
For advertisers and marketers, the Super Bowl is like, well—it’s like “The Super Bowl” for ad buys....
Transform Customer Retention with Enhanced Authentication
Cybercrime and identity theft are on the rise, and the risk of sensitive consumer data being...
Whipping Brands Into Shape
I’m a total gym rat. I exercise each and every morning. Some days with intensity, others just to...
2020 Marketing Trends Roundup!
Over the last two months, we at TopRight have been doing lots of research—in between Christmas...
7 Digital Marketing Trends to Watch in 2020
As we enter the New Year, marketing planning will need to be a top priority in your business. But...
9 Must-Have Marketing Measures for 2020
For every marketing department, it’s vital that you’re tracking impact so that you know what’s...
One Silicon Valley Insider’s MarTech Predictions
I recently had the chance to chat with CTO Madhu Therani, Head of Artificial Intelligence at Near,...
From Heaven to Hell in a Single Week
Did you ever get so frustrated by a bad experience with a product or a service that you just had to...
TopRight Ranked Among the World's Best B2B Service Providers
TopRight has been providing high-quality consulting services since 2006. We’ve brought our...
5 Crises that Will Become Opportunities in 2020
From a political perspective, 2019 can make you shake your head in bewilderment. Impeachment...
Should You Believe the Quantum Hype?
The World Economic Forum recently and very confidently announced that quantum tech is the “next...
Be Infallible: Master Your 2020 Destination Plan
Well, so long 2019! The year is nearly over already. And, as usual, you’ve given a lot of thought...
Watch Your F*ing Tone!
We’re coming to the close of marketing planning season for 2020 and, not surprisingly, there have...
An Unstoppable Industry That Will Outspend You in 2020
For years, folks said that I was too optimistic, but the time has finally arrived: our nation is on...
Can Your “Why” Really Die?
Yes, it can. And quicker than you think.
How Career Coaching Boosts Sales & Marketing Executive Skills
When you hold a position as a sales and marketing executive, expect a lot of pressure. Anyone with...
Cutting Through the Fake News for Political Authenticity
If millennials are about any one thing alone, it’s authenticity. And can we blame them? For decades...
The Best Ways to Engage Young Consumers Online
It seems that even as millennials age and begin to settle into adulthood, they’re still not...