You’ve got a remarkable brand story – simple, yet compelling.
You’ve formulated your go-to-market strategy – a clear path to reaching your target customers with the right message, through the right channel, at just the right time to get them to act.
Now, all that’s missing to truly transform your marketing is the alignment of the Systems you need to scale and deliver measurable business results. Marketing Systems enable you to flawlessly execute your strategy and measure the return on your marketing investment.
To be clear here, when we say “Systems” it means much more than just technology. Systems include the business processes, measurement systems, and organizational capabilities required to deliver, track, and manage the customer experience across every customer touchpoint: from the earliest stages of the Customer BuyWay through to the empowerment of advocates and brand evangelists.
“In order to create a profitable customer experience that is truly remarkable, you need a framework for understanding the customer’s journey, how different segments of customers transit that journey, what their preferences are along the way, and how to adjust your tactics in real-time based on insights derived from actual customer behavior.” – When Story Meets Strategy: The Customer BuyWay
Success with Marketing Systems requires putting the right people, processes, and technology in place to execute effectively. After all, the best strategies are only as effective as their tactical execution.
Here are 14 transformational tips to help you bring simplicity, clarity, and alignment to your Marketing Systems.
Managing your marketing team’s capacity is only going to get more difficult as customer demands and marketing channels increase. If you have internal visibility into capacity and processes, you can manage your marketing team more easily. With clear visibility, you can start to find the pain points in your processes, and you can address them appropriately. It’s important to understand how to identify the common challenges that are crushing marketing operations teams and to take proactive measures to prevent the mayhem from wreaking havoc in your organization. In our recent whitepaper, you’ll learn how to diagnose and treat the 5 triggers of marketing mayhem. Download it now!
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