When you first begin you need to think about which social media sites you should use. That can be a challenging and overwhelming task in the rapidly expanding social media world. Seems like you get the hang of one platform and boom, something changes or something new is on the scene.
Social media is as homogenous from network to network as soda pop is from brand to brand. Sure, it’s all social media, but Google+ and Twitter might as well be Sprite and Coke. Each network is unique, with its own best practices, own style, and own audience. You should choose the social networks that best fit your strategy and the goals you want to achieve on social media. You don’t have to be on them all—just the ones that matter to you and your audience.
Some things to consider that can help you choose not only which social networks to try but also how many to try:
2014 has brought some surprising news and trends in terms of how businesses are using social media. With LinkedIn growing in popularity among B2B users, Pinterest boasting impressive retention rates, Google+ going through radical changes in the first half of the year, and SnapChat and Instagram breaking hard into the brand space, it will always be interesting. Social media is not a luxury anymore, it’s a must!
Check out the latest Journey to Extraordinary campaign from the Holiday Inn brand for some inspiration. This iconic hotel brand captures extraordinary journeys of its’ guests through a digitally led campaign.
Let us know what networks work the best for you and as always stay #TopRight.