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Transformation
Drives Results

3 Ss
3 Ss

Transformation Drives Results

Market Leaders Don’t Lead by Chance.

They Activate the 3S’s of Marketing:

- They Tell a Simple, Emotive Story,

- They Formulate a Clear, Compelling Strategy,

- They Align Systems to Execute with Ruthless Consistency.

Transform Marketing and Corner the Markets Where You Compete

Hear From A Transformational Marketer

Get the Transformational Marketing eBook

STORY

The Right Story

If you have trouble telling people why you do what you do, and how you do it. Then you can bet everyone else will too.

The Right Strategy

If your Strategy is not guided by your customers’ needs, then you will struggle to create a compelling customer experience.

STRATEGY

SYSTEMS

The Right Systems

Your strategy will only be effective if you have the right people, processes and technology to execute on it.

Testimonials

"Much of the progress this year has been accelerated through the deployment of TopRight to assist in several critical project areas. They have made significant contributions to our company over the past year."

Chris Joos, Harland Clarke Corporation

"TopRight's EMM is a must-read for senior marketers who want a seat at the table. It speaks to a key issue of marketing relevancy and provides some new thinking on how to integrate marketing and delivering business results."

Dennis Dunlap, CEO, American Marketing Association

"TopRight has been one of the best professional partners I could ever have asked for.  PBS is smarter and stronger today because of your contributions. Thanks for everything you do for all of us at PBS."

Kelly Chmielewski, VP, PBS Creative Lab, PBS

"TopRight quickly became an essential part of our team. The work, creativity and overall assistance they provided was integral to our success. I encourage any firm in need of a marketing/branding resources to contact TopRight."

Hamilton Powell, Chairman, SharpMart

"TopRight's EMM is a must-read for senior marketers who want a seat at the table. It speaks to a key issue of marketing relevancy and provides some new thinking on how to integrate marketing and delivering business results."

Dennis Dunlap, CEO, American Marketing Association

"TopRight is a fantastic team to work with... They have been so passionate about helping us articulate and build our brand UKIES. They made our first trade show in the USA (The Atlanta Shoe Market) a grand success!!!"

Kavita Khaitan, CEO, UKIES

"TopRight has connected science and marketing to be applied to real problems. They take the guesswork out and provide a playbook on how to inform marketing decisions."

Dave Reibstein, William Stewart Woodside, The Wharton School

"The consultants that TopRight allocated to our business were fantastic. I give nothing but stars, exclamations, and thumbs up to them."

Sara Costello, Senior Director, Relationship Marketing, Sylvan Learning Centers

"Thank you TopRight for your efforts with our team to meet the MRM CDA go live date. The team is tired, but excited to have met such an aggressive goal."

Christine Hill, Director, Lilly USA Marketing Solutions

"We believe that TopRight’s work will give us a much higher probability of success. I would highly recommend TopRight to anyone grappling with a difficult marketing problem who wants to get the maximum bang for their consulting buck."

Todd Lunsford, CMO, Amsurg

"TopRight's EMM is the closest thing to a CMO’s handbook... It should be a mandatory read for all marketing executives, from up and comers to the most senior leaders."

Jerry Noonan, Former CMO of 1-800 Flowers and Nabisco

"From my perspective, TopRight provided deep understanding of effective marketing, the real-world guidance, and the sense of urgency in directing a team that delivered real value."

Tim McMahon, Former CMO, ConAgra Foods

"TopRight played a major role and this model will stand the test of time thanks to TopRight. I am thrilled working families will benefit. My, oh my, am I thrilled. I signed the legislation yesterday."

Shirley Franklin, Former Mayor of Atlanta

"Thanks for everything TopRight has done here. We’ve all been very impressed with TopRight’s effort and the work product. We’re looking forward to our continued relationship."

Neil Singer, Former CIO, Allconnect

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