The Brand Consulting and Activation Firm

Our unique approach bridges consulting and agency implementation, enabling us to develop strategies that deliver measurable business results. We create and activate compelling brand stories that drive success in complex markets, transforming brands into dynamic experiences that resonate deeply with customers and employees.

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Who are we?

We are the strategists, thinkers, writers, and designers who thrive on collaboration and believe in the power of genuine connections.

We foster a collaborative environment where optimistic, entrepreneurial, and innovative thinkers drive impactful results for your business.

Our passion and dedication empower us to build brands people value, ensuring every program meets and exceeds expectations.

Aligning brand, employee, and customer experiences is crucial for achieving robust business performance.

Our Team

At TopRight, we cultivate a collaborative environment where our team collaborates to impact your business significantly. Our optimistic, entrepreneurial, and innovative thinkers thrive on teamwork and are inspired by what we can achieve with our clients.

Our passion for work empowers us to build brands with which people connect deeply.

Bill Fasig

Chief Executive Officer

Judi Friedman

Chief Operating Officer

Matthew Kruchko

Chief Growth and Strategy Officer

Natalie Ross

Senior VP of Brand and Business Development

Karen Gold

Creative Director

Rachel Pillow

Director of Account Services

Nina Sekulić

Director of Production Management

Isabel France

Creative Services Coordinator

Ashley Spoleti

Account Manager

Matthew Fasig

Manager of Strategy and Research

Shawn Shoemaker

Project Manager

Kennedy Holbert

Account Manager

Michael Wyatt

Campaign Strategy and Research Associate

Vanja Bezbradica

Marketing Project Manager

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Our Clients' Experiences

“TopRight quickly became an essential part of our team. The work, creativity and overall assistance they provided was integral to our success. I encourage any firm in need of a marketing/branding resources to contact TopRight.”

Cris Joos

Harland Clarke Corporation

“TopRight has been one of the best professional partners I could ever have asked for. PBS is smarter and stronger today because of your contributions. Thanks for everything you do for all of us at PBS.”

Kelly Chmielewski

VP, PBS Creative Lab, PBS

“TopRight quickly became an essential part of our team. The work, creativity and overall assistance they provided was integral to our success. I encourage any firm in need of a marketing/branding resources to contact TopRight.”

Hamilton Powell

Chairman, SharpMart

“The consultants that TopRight allocated to our business were fantastic. I give nothing but starts, exclamations, and thumbs up to them.”

Sara Costello

Senior Director, Relationship Marketing, Sylvan Learning Centers

“We believe that TopRight’s work will give us a much higher probability of success. I would highly recommend TopRight to anyone grappling with a difficult marketing problem who wants to get the maximum bang for their consulting buck.”

Todd Lunsford

CMO, Amsurg

“From my perspective, TopRight provided deep understanding of effective marketing, the real-world guidance, and the sense of urgency in directing a team that delivered real value.”

Tim McMahon

Former CMO, ConAgra Foods

“Everyone at TopRight was wonderful to work with, very supportive and willing to step up and assist in whatever we needed. They provide great insight and direction to help us define where we needed to go and how to get there.”

Gary Samoluk

CEO, CxO Analytics

"My interaction with every member of the TopRight team has been a pleasure. I see TopRight as an integral and invaluable partner with our institution in shaping the direction of marketing and key communications."

Kim Burnett

Executive Director of Marketing & Communications, Middlesex College

"Bill, Judi, and team are among the most trusted advisors for Middlesex County, NJ - and the value they add is far beyond just marketing and branding expertise. They have become all around strategic advisors on many initiatives of import to our residents and our community."

John Carroll

Director of Government & Public Affairs, Middlesex County