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Crafting Stories. Building Brands. Driving Growth.


Transforming Brands with Purposeful Storytelling and Strategic Marketing

TopRight is a strategic marketing firm that leverages the power of data-driven insights combined with exceptional creative storytelling to help companies build purpose-driven brands that drive growth. Our team of experts is passionate about transforming customer experiences through marketing strategies and activations that unlock the full potential of their brand story. We combine left-brain, strategic thinking with right-brain creativity to develop innovative marketing solutions that connect deeply with customers to build lasting relationships with your brand.

We prioritize relationships over transactions and are committed collaborators, always willing to roll up our sleeves to achieve success. Unlike conventional agencies, we take a wider, more holistic view of brand-building. This approach allows us to craft brand stories with both authenticity and ruthless consistency, creating an indelible bond with customers, fueling growth, and strengthening company performance. 

What Motivates Us

Value for Our Clients and Their Customers

We understand that our success is completely tied to the success of our clients, which is why we are committed to delivering a quality of service that adds tangible value to our clients’ businesses. We strive to exceed our clients' expectations every single day through exceptional creative services, innovative solutions, and the highest level of execution.

Overcoming Complex Challenges 

We have extensive experience working with clients across a range of industries and government and non-profit entities - and are equipped to handle a wide variety of marketing challenges. Our wide range of experience, includes: developing and refining the overall brand story and narrative for our clients, creating a comprehensive marketing strategy to deliver that brand story to specific markets in a specific competitive context, and executing targeted campaigns across multiple channels to specific targeted market segments. Our team is skilled at finding creative and effective solutions for even the most complex marketing problems and delivering measurable results that drive business growth and success. 

Our Passion for Compelling Storytelling and Relentless Attention to Detail

Every brand has a powerful story to tell. Our job is to help bring that story to life in a way that resonates with our clients and with their target audience. We approach every project with a keen eye for detail, ensuring that every aspect of the campaign is aligned, with ruthless consistency, with the brand's message and values. By combining compelling storytelling with integrated marketing strategies, and the highest level of execution and activation, we help our clients build strong, authentic, deeper connections with their customers and their customers’ understanding and experience with our clients’ brands.

Partnerships With Our Clients

Our philosophy is that the best results are always achieved through collaboration and teamwork. This is why we work closely with our clients to understand their needs, goals, challenges, and the definition and requirements of what success looks like. By building such strong, collaborative relationships with our clients, we can develop effective marketing strategies specifically tailored to the unique needs and objectives of each client. We strive to be a trusted partner and advisor to our clients, tied directly to our clients’ success each and every day.


Meet our team


Bill Fasig

Chief Executive Officer


Judi Friedman

Chief Operating Officer


Natalie Ross

Senior VP of Brand and Business Development


Karen Gold

Creative Director


Rachel Pillow

Director of Account Services


Shawn Shoemaker

Account Manager


Ashley Spoleti

Digital Marketing Manager


Matthew Fasig

Account Manager


Michael Wyatt

Associate, Campaign Strategy, Content Development, and Research


Kennedy Holbert

Account Coordinator


Isabel Harper

Account Coordinator

Ready to unleash your brand's full potential? Let's transform your story into growth.