About Us

Transforming Brands with Purposeful Storytelling and Strategic Marketing

TopRight is a strategic marketing firm that leverages the power of data-driven insights combined with exceptional creative storytelling to help companies build purpose-driven brands that drive growth. Our team of experts is passionate about transforming customer experiences through marketing strategies and activations that unlock the full potential of their brand story. We combine left-brain, strategic thinking with right-brain creativity to develop innovative marketing solutions that connect deeply with customers to build lasting relationships with your brand.

We prioritize relationships over transactions and are committed collaborators, always willing to roll up our sleeves to achieve success. Unlike conventional agencies, we take a wider, more holistic view of brand-building. This approach allows us to craft brand stories with both authenticity and ruthless consistency, creating an indelible bond with customers, fueling growth, and strengthening company performance.

Value for Our Clients and Their Customers

We understand that our success is completely tied to the success of our clients, which is why we are committed to delivering a quality of service that adds tangible value to our clients’ businesses. We strive to exceed our clients' expectations every single day through exceptional creative services, innovative solutions, and the highest level of execution.

Overcoming Complex Challenges

We have extensive experience working with clients across a range of industries and government and non-profit entities - and are equipped to handle a wide variety of marketing challenges. Our wide range of experience, includes: developing and refining the overall brand story and narrative for our clients, creating a comprehensive marketing strategy to deliver that brand story to specific markets in a specific competitive context, and executing targeted campaigns across multiple channels to specific targeted market segments. Our team is skilled at finding creative and effective solutions for even the most complex marketing problems and delivering measurable results that drive business growth and success.

Our Passion for Compelling Storytelling and Relentless Attention to Detail

Every brand has a powerful story to tell. Our job is to help bring that story to life in a way that resonates with our clients and with their target audience. We approach every project with a keen eye for detail, ensuring that every aspect of the campaign is aligned, with ruthless consistency, with the brand's message and values. By combining compelling storytelling with integrated marketing strategies, and the highest level of execution and activation, we help our clients build strong, authentic, deeper connections with their customers and their customers’ understanding and experience with our clients’ brands.

Partnerships With Our Clients

Our philosophy is that the best results are always achieved through collaboration and teamwork. This is why we work closely with our clients to understand their needs, goals, challenges, and the definition and requirements of what success looks like. By building such strong, collaborative relationships with our clients, we can develop effective marketing strategies specifically tailored to the unique needs and objectives of each client. We strive to be a trusted partner and advisor to our clients, tied directly to our clients’ success each and every day.

"Much of the progress this year has been accelerated through the deployment of TopRight to assist in several critical project areas. They have made significant contributions to our company over the past year."

"TopRight has been one of the best professional partners I could ever have asked for. PBS is smarter and stronger today because of your contributions. Thanks for everything you do for all of us at PBS."

"TopRight quickly became an essential part of our team. The work, creativity and overall assistance they provided was integral to our success. I encourage any firm in need of a marketing/branding resources to contact TopRight."

"The consultants that TopRight allocated to our business were fantastic. I give nothing but stars, exclamations, and thumbs up to them."

"We believe that TopRight’s work will give us a much higher probability of success. I would highly recommend TopRight to anyone grappling with a difficult marketing problem who wants to get the maximum bang for their consulting buck."

"From my perspective, TopRight provided deep understanding of effective marketing, the real-world guidance, and the sense of urgency in directing a team that delivered real value."

"Everyone at TopRight was wonderful to work with, very supportive and willing to step up and assist in whatever we needed. They provide great insight and direction to help us define where we needed to go and how to get there."

Bill Fasig

Chief Executive Officer

Judi Friedman

Chief Operating Officer

Natalie Ross

Senior VP of Brand and Business Development

Karen Gold

Creative Director

Rachel Pillow

Director of Account Services

Shawn Shoemaker

Account Manager

Ashley Spoleti

Digital Marketing Manager

Matthew Fasig

Account Manager

Michael Wyatt

Associate, Campaign Strategy, Content Development, and Research

Kennedy Holbert

Account Coordinator

Isabel Harper