Video marketing is becoming more and more popular each year, so it’s essential to make sure you are using the latest trends to reach your target audience. According to a report from HubSpot research, 54% of consumers want to see videos from brands they support in comparison to email newsletters (46%) or social image content (41%). Additionally, the report states that video is the most memorable content (43%) in comparison to images (36%) and text (18%). Even though we’re halfway through 2022, it’s never too late (or too early) to start updating your video marketing strategy. In this article, we will discuss nine of the most successful tips for video marketing in 2022 and you will learn more about how to create an amazing video project that will help promote your business and generate more sales leads.
1. Use royalty-free background music.
Adding background music tracks and sound effects to your videos is a great way to set the tone and mood. It can also help add production value to your videos. However, it’s important to make sure you are using a royalty-free music for videos on yoursite. Royalty-free means that you have the legal right to use the music in your videos without paying any additional fees or royalties. There are many websites that offer royalty-free music or free downloads, so be sure to do your research before using any particular track. Some good examples of where to download the best royalty-free music are Soundstripe, Premium Beat, and Epidemic Sound. These royalty-free music sites offer a variety of tracks that you can use for your videos without worrying about copyright infringement.
2. Make it interactive.
People love watching videos that they can interact with. This could mean adding interactive elements like polls, quizzes, or surveys to your videos. You can also add clickable links that allow viewers to purchase products or services directly from the video. Adding interactive elements to your videos will increase not only engagement but also conversion rates. Interactive videos prompt your viewers to take action after watching. This could be something as simple as subscribing to your channel or signing up for your email list. By adding a call-to-action (CTA) at the end of your videos, you can encourage viewers to take the next step in their customer journey.
3. Tell a compelling story.
People are naturally drawn to stories. By using videos that tell a story, you can capture your audience’s attention and keep them engaged. When creating story-based videos, make sure to include a strong call to action that encourages viewers to take the desired action. Be sure that your story is clear and concise so that viewers don’t get lost along the way. You’ll also want to make sure your story is relatable to your audience and that it has a clear message. Some examples of story-based videos you could create include customer testimonials, case studies, or behind-the-scenes footage.
4. Go live.
Live videos are one of the best ways to connect with your audience in real-time. They are also a great way to build trust and credibility with potential customers. When creating live videos, make sure to keep them short and sweet. Also, be sure to interact with viewers by answering their questions and comments in real-time. Live videos allow you to show your audience that you are transparent and authentic. This can go a long way in building trust and credibility with potential customers.
5. Personalize your videos.
According to an article in Forbes, videos that are personalized perform better than generic videos. This means that you should try to customize your videos to each individual viewer. You can do this by using data from your CRM system to target specific segments of your audience. You can also use data from social media platforms to create more personalized videos. When creating personalized videos, be sure to use the viewer’s name and include other personal details that will make the video more relatable. You can also segment your audience and create different versions of the same video for different segments.
6. Make sure your content is mobile-friendly.
With over half of all internet traffic now coming from mobile devices, it’s more important than ever to make sure your video content is optimized for mobile viewing. This means creating videos that are short and to the point. It also means using subtitles or closed captioning so that viewers can watch your videos even if they are in a loud environment. Finally, it means using a responsive player so that your videos look great on all devices.
7. Measure your video marketing efforts.
As with any marketing campaign, it’s important to measure the results of your video marketing efforts. This means looking at things like view count, watch time, completion rate, and engagement. By measuring your video marketing efforts, you can learn what’s working and what’s not so that you can adjust your strategy accordingly. CRO marketing can drastically improve your performance. Once you learn what works, you can scale your video marketing efforts to reach even more people.
8. Encourage user-generated content.
User-generated content (UGC) is a great way to increase the reach of your videos. UGC is any content that is created by users, such as reviews, comments, or social media posts. You can encourage UGC by running contests or giveaways and offering incentives for users to create and share your videos. You can also use UGC to create more personalized videos.
9. Think outside the box.
There are endless possibilities when it comes to video marketing. So, don’t be afraid to think outside the box and try new things. Be creative and experiment with different formats, styles, and strategies. The more you experiment, the more likely you are to find something that works for your business. While looking to other successful videos can be good for inspiration, it’s also worth trying something totally new. Who knows? Maybe you’ll start a new trend that others will start to emulate.
While it can be difficult to choose any one method to focus on, the most vital aspect of your video marketing approach is to be creative, experiment, and have fun with it. The best videos are the ones that tell a story, connect with the viewer on an emotional level, and leave a lasting impression. These are the types of videos that will help you build trust and credibility with potential customers and grow your business in 2022 and beyond.
Here are some questions to ask yourself to determine what type of video marketing will best suit your needs:
• What are you going to do differently than your competition?
• What new tools do you want to try that will enhance your Story, Strategy, and Systems?
• What video techniques would best align with your Story, Systems, and Strategy?
Video Marketing is one of the most effective business communication tools just waiting to be used to its fullest potential. Forging ahead in the world of video technology and executing it well is a surefire way to head down the road to transforming your marketing to drive success. To learn more ways to transform your company’s Story, Strategy, and Systems, buy a copy of my best selling book: Marketing, Interrupted.