Different experiences characterize the workplace, and these experiences are created by various workplace interactions that contribute to employee performance and productivity. In today’s world of work, employee experience is no longer limited to peer-to-peer or subordinate-to-boss interactions. It also extends to experiences created from connections with digital channels and workplace technology. As the world continues to tilt towards digitalization, it becomes necessary for leaders and HR personnel to consider employee digital experience and digital experience index, which is a way to maximize the benefits of the digitized workplace experience.
So today I’ll explore the top 7 proven ways business leaders can improve the digital employee experience.
1. Align with the Big Picture
Every organization has a big picture, an overarching strategic view that shapes their culture and drives their operations. To improve digital experience, it’s essential to ensure that your idea, strategy, and roadmap for digital employee experience is aligned with the organization’s big picture. Otherwise, your efforts may lack focus and become suboptimal.
You must align with the broader employee experience prevalent within your organization. Proper alignment creates flow and makes it easier to implement innovative solutions. When employees experience strategy misalignment, they become redundant and are not adequately accepted by key stakeholders.
2. Involve Necessary Stakeholders
Not every employee within the organization contributes equally to the employee experience. HR and IT staff are an integral part of every organization’s digital experience. They constitute the key stakeholders that create and implement your strategies.
It would help if you took a collaborative approach towards getting the job done. HR and IT can jointly ensure the techniques and technologies are addressing workplace issues and the existing systems are supporting employees to get the job done right.
3. Understand Your Employees
For digital employee experience strategy to work effectively, it must put the employees into proper consideration. You cannot achieve an improved digital employee experience without understanding your employee thoroughly.
Sufficient knowledge of your employee’s pain points, challenges, and needs will help you formulate an experience that is fitting and adaptable. What determines the effectiveness of an employee experience strategy is how much it addresses the needs and circumstances of the employee. Employees must be highly prioritized, and the process must be employee-centered.
4. Personalize Your Approach
Though you’re trying to create an experience for a group of people, you must ensure your employee experience strategy not only reflects the diversity of a workforce but also integrates individual perspectives and circumstances. Methods too broad are often not as effective as those with a personal touch.
Do not design solutions that attempt to meet everybody’s needs. Such solutions do not make much difference. Instead of implementing a one-size-fits-all approach, configure your answers to be flexible enough to accommodate the different needs and circumstances of employees. When solutions are personalized, they are better welcomed.
5. Get Employees Involved
Improving digital employee experience requires the involvement and contribution of employees because they are the recipient of the solution. The insights and feedback from the employee will help in customizing the solution to match what they require. You should also create feedback mechanisms that help capture ongoing input from the employee.
This feedback can be received personally or in groups. Formal groups can also be established to provide constant feedback over a long time. Integrating employee feedback into product management can also help acquire innovative ideas to improve general productivity.
6. Be Empathetic in Your Approach
If you’re trying to get the job done well, it would help to look beyond the inhuman factors that impact workplace experience and consider essential human factors such as health, well-being, inclusion, personal satisfaction, and career growth. Strategies should not only be focused on processes alone but also on the people.
Understanding that your employees are flesh and blood, not simulations but real people, will redound upon your digital decisions regarding their experience. When they make mistakes as a consequence of the freedom afforded by digital tools, recognize them as fallible and not avatars willed into being by digital trends. Overall, be empathetic, responsive, and respectful of their opinions and their humanity.
7. Measure Progress for Improvement
What isn’t measured can’t be improved. As you implement your solutions, use metrics to measure their effectiveness and detect the various aspects of digital employee experience that require continuous improvement. Your analytics should be broad enough to accommodate multiple elements of consideration when it comes to measuring progress.
Measuring the digital impact and experience of your employees is also a helpful method for attracting and retaining customers. This is because your employees are the ones who deliver the goods and services. They’re nearest to your buyers, which means that a positive digital employee experience results in positive customer care and support.
Improving digital employee experience is an essential aspect of work, especially in today’s world. Company leaders must continue implementing strategies that help employees have an enjoyable and productive digital experience at work. The tips above, when implemented correctly, help create a successful and improved digital experience in the workplace. Of course, by crafting a clear story, developing an integrated strategy, and activating well by aligning your people, processes, and digital technologies, you’ll enable remarkable interactions between your company and your employees. Learn more about the 3 steps to transform employee experiences and how to bring simplicity, clarity, and alignment to your brand’s story, strategy, and activation in our bestselling book: Marketing, Interrupted. And subscribe to the TopRight blog! Or connect with me on Twitter and on LinkedIn.