Marketing strategy is a foundational aspect of any business model, no matter how large or small a business it may be. It is the approach that a brand takes to reach out to its audience, tell its story, engage them, and eventually turn them into paying customers and foster growth and expansion of the brand.
It’s also something that constantly evolves and changes over time. As technological developments emerge, social trends come and go, and economies change, so it’s important for a business to stay agile in its approach to marketing too. To help you get inspired and find ways to bring in a more creative prospect to your marketing strategies, read on for some useful ideas.
Share eBooks and Guides
One of the most powerful and meaningful ways of connecting with your brand’s audience today is by sharing useful information. This can help potential customers see the value you bring to them, as well as your knowledge and expertise, making it easier for them to decide to choose your business over other competitors. There are many ways to create informative content, and e-books and online guides are some of the most popular formats. These can be easily produced on a variety of topics and to suit different types of audiences. If you are wondering how do you write a book? To get started, it can be useful to polish your writing skills and learn from experts. Once you have a good grasp of creating a cohesive book, you can then start to plan subjects and topics and look at how you can share them.
Give Old School Strategies a New Twist
While flyers and leaflets may seem old-fashioned, when given a fresh twist they can be made relevant and interesting to a new audience. Traditional flyers were often low-cost, mass-produced items widely distributed in person or through direct mail. But the move online has made these redundant. However, presenting something tangible can still be a great way to connect with people, and this can be given a fresh new look. For instance, you might try imbuing physical objects with a covetable appeal instead of creating disposable paper flyers. Beautifully presented catalogs, coffee table books, or branded promotional products that appeal to your target market can be a subtle and elegant way of making customers aware of your business.
Get More Interactive With Your Audience
Encouraging your audience to take part and share content can be a simple, powerful way of marketing your brand, and social media is often a great way to harness this, with the ease of sharing images and text. Competitions, where audiences are invited to share a photo of themselves using a product or the specific use of hashtags around certain themes, can not only give you a wide variety of content that can be shared but can also help to foster a greater sense of interaction between your brand and your market.
You can learn more about how to get more creative with your marketing strategy to engage prospects and inspire remarkable customer experiences by following @TopRightPartner on Twitter, connecting with me on LinkedIn, subscribe to the TopRight blog, and buying copies of my latest books, Strategic Analytics and Marketing, Interrupted.