Apr 07, 2021
Technology is both a friend and a foe of businesses, especially small businesses. Fortunately, the benefits far outweigh the disadvantages. As you may know, MarTech can be used in many ways, but most importantly it’s used to build a brand’s reputation while communicating with a huge number of people at once without having to spend outrageous amounts of money on advertising. This makes digital advertising is both a more affordable and more efficient option.
As a business owner, what are some of the best ways you can apply these immensely productive tools? There are billions of potential customers for you to access on the internet but you need to make prudent use of technology to efficiently boost your brand awareness.
Here are some tech tips for small business interested in expanding.
1. Connect Across Platforms
It’s vital that you’re able to create networks that your brand can thrive off. Networks are what give your customers access to your products and services. To do this, you need an online presence that’s consistent and friendly. By remaining in your customer’s line of vision, they’re able to reach your services whenever they need to. This means joining social media platforms to promote your services and learning SEO. Also, create pages and groups for your brand, as well as frequently interact with the public on your page and other pages that are open to the public.
2. Take a Customer-Centered Approach
Every decision you make has to be in your customers’ best interest. This being said, you can use node js basic guide to know how you construct your websites and e-commerce store. A customer-centered approach when developing an e-commerce store would focus on making the store as user friendly as possible. By focusing on making your customer’s experience with your brand as good as possible, any decisions you make regarding technology are bound to reap rewards for your business. For example, something as simple as making your site’s compatibility with mobile phones will make it much easier for your customers to access your offerings, while also making your brand more visible and accessible.
3. Create Seamless Customer Support
Having social media platforms for your brand means you’ll have several channels through which your customers can access your products. Even if you limit your interaction with customers to comment sections, they’ll have a place they can go to reach you, making your customer support more effective. Plus, you can create a knowledge base for your customers. This is a collection of useful information that’s relevant to your products and services. Creating a knowledge base will reduce your customers’ need to reach you directly. Trust me, without high quality customer support you will lose customers faster than you know.
4. Use Social Media Influencers to Promote Your Brand
If you carefully select social media influencers that reflect the image you want for your brand, it can really be effective. The problem though is that using social media influencers can be a bit expensive. If you execute it well, however, it could significantly increase brand awareness. So, if you decide to do this, make sure you maximize the opportunity as much as you can. Use influencers on various social media platforms, like Facebook, Instagram, Twitter, and LinkedIn. Find influencers that suit your brand’s image and gain access to their audience, and don’t neglect some of the smaller influencers just because they’re not as well known as Kylie Jenner. The great thing about the lesser known influencers is that, though they have a small audience, that audience will be driven, devoted, and very likely to buy.
5. Make Data-Driven Decisions
Improving your data analytics can help you make pragmatic business decisions. Data analytics allows you to observe the shopping patterns, preferences, and other statistics related to specific demographics, helping you learn how to serve your customers and promote your business to them.
6. Create an Identity That Fits Your Brand
Your brand’s aesthetic is the first thing people will notice, so take advantage of your visuals to both attract customers and make a statement. Depending on your line of business, you’ll want to have either a very professional aesthetic or an informal and comfy aesthetic. Whatever you choose should promote an image that captures an authentic vision.
If you develop a strong online brand presence, you can make sales while you sleep. Go over all the technological tools you use or plan to use for your business and look for ways to make those tools and platforms beneficial for your customers. By having your customers in the center of your line of vision constantly, you cannot go wrong. You can even use it to guide how you boost your brand.
What do the customers like and how can you serve that in the videos and ads on your platform? What steps can you take to make it easier for them to find you? By making things smooth and easy for your customers, you’ll simultaneously develop a positive image and increased exposure for your brand. In return, you’ll have plenty of returning and loyal customers, which is translated into more sales.
The Takeaway
Almost everyone owns a smartphone today. This means that most of the world’s population can potentially access your business if your brand is visible enough. If you can create a positive reputation online, consistently increase your visibility, and making your website more user-friendly by constantly improving its user interface, you’re bound to significantly boost your brand’s exposure and customer awareness.
If you’re committed to transforming your business through marketing, you must get all 3S’s right: the right Story, the right Strategy, and the right Systems, all measured through the lens of Simplicity, Clarity, and Alignment. Learn more about how TopRight’s 3S Approach (Story, Strategy, and Systems) can help you transform your marketing to drive measurable results get a copy of our book: Marketing Interrupted, follow us @TopRightPartner , connect with Dave on LinkedIn, and subscribe to the TopRight blog.