Calgary’s economy is thriving, with a significant presence in energy and a growing tech sector. Yet, outdated views still paint it as just an oil town or a Wild West relic. To change this, Calgary is rebranding as a dynamic, world-class city to attract talent and business.
Calgary’s transformation strategy, developed by TopRight, focused on redefining its identity through strategic brand messaging, creative design, and multi-channel marketing. Key actions included:
Brand Messaging: Positioning Calgary as Canada’s most dynamic city, blending heritage with innovation.
Visual Identity: Creating a modern yet authentic brand reflecting its economic and cultural evolution.
Marketing Deployment: Launching a multi-channel campaign across digital, social, and traditional media.
Innovative Strategy: Using storytelling and immersive visuals to showcase Calgary’s energy and opportunities.
Calgary’s rebranding elevated its global reputation, positioning it as a dynamic cultural capital. The city is now recognized among the world’s most livable places, with substantial job creation and a notable reduction in unemployment rates, outpacing many of its national counterparts. This renewed identity has also attracted talent and businesses, solidifying Calgary as a hub for culture and innovation.
Calgary’s repositioning successfully aligned its image with modern realities, boosting its global reputation, economy, and culture. This transformation highlights the power of strategic branding in shaping urban identities, proving that a city’s past can fuel a dynamic, world-class future.
