Gen Z: A Counterintuitive Cohort
Full disclosure: I am old.
Gen Z: A Counterintuitive Cohort
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Sep 07, 2022
Bill Fasig
Exciting News! TopRight Acquired by AVA
We have been waiting to share this exciting news with you! We are de...
Bill Fasig
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Jun 21, 2021
Bill Fasig
CEO Insight: Brand Strategy and Its Discontents
From this week up to the fall, TopRight will be speaking on the powe...
Bill Fasig
Gen Z: A Counterintuitive Cohort
Top 5 April Fools' Brand Pranks that Actually Worked
At TopRight, we think that brands can—and even should—have a sense of humor, and each year April...
Customers Don’t Care What You Do
“No one cares what you do!”
2021 Super Bowl Ads: The Good, the Bad, and the Meh
Before you read on, please learn about and sign up for our upcoming place branding webinar here.
Speaking a New Language for the 2020s
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A Response to Seth Godin
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A Harvard Degree for All?
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Brand Building in Uncertain Times
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Kobe Bryant: The Man and the Brand
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2020 Super Bowl Ads: The Good, the Bad, and the Meh
For advertisers and marketers, the Super Bowl is like, well—it’s like “The Super Bowl” for ad buys....
Whipping Brands Into Shape
I’m a total gym rat. I exercise each and every morning. Some days with intensity, others just to...
5 Crises that Will Become Opportunities in 2020
From a political perspective, 2019 can make you shake your head in bewilderment. Impeachment...
Watch Your F*ing Tone!
We’re coming to the close of marketing planning season for 2020 and, not surprisingly, there have...
Smart Hippies with iPhones
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Many say that business-to-business (B2B) marketing and business-to-consumer (B2C) marketing are...
Burger King Gets People Talking—Or Does It?
What a month for Burger King.
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Years ago, I started my marketing career at Kraft Foods. It was an amazing place to work with great...
3 Ways to Supercharge a TV Ad
The 2019 Super Bowl was not the most exciting event ever aired. Many critics are placing it in the...
Let's (not) Get (too) Political!
Politics, politics, politics. It’s more a part of our lives now than it was even five or ten years...