Exciting News! TopRight Acquired by AVA
We have been waiting to share this exciting news with you! We are delighted to announce that...
CEO Insight: Brand Strategy and Its Discontents
From this week up to the fall, TopRight will be speaking on the power and essential importance of...
CEO Insight: Transformational Storytelling in Five Steps
Over the next few months, our team will be focusing on brand storytelling. As usual, there will be...
CEO Insight: How Will You Address Change in 2021?
The New Year is here at last. Yet, parts of it don’t seem so new: a seemingly never-ending...
CEO Insights: Working Together for a Better Future at TopRight
We’ve seen a lot of change lately—and more is coming. I mean this in regards to both TopRight...
5 Ways to Maintain an Unbeatable Team
Even during the current crisis, I’ve seen a lack of brand leaders stepping forward to talk about...
5 Common COVID Misconceptions
“During this difficult period …”
Cutting Through the Fake News for Political Authenticity
If millennials are about any one thing alone, it’s authenticity. And can we blame them? For decades...
The Art of the Story and Fact v. Fiction
Or as some might say—“alternative facts.”
B2B Branding Lives and Dies by Trust
Over the past few months on the TopRight blog we’ve written at length about the world of B2B, and...
Transforming How Your Customers See You
It is a truism that the lens through which your customers look determines how they see you,...
Politics and Branding: Should You Take a Stand?
Apparently, our Tweeter-in-Chief has returned to the fold as a supporter of one of America’s...
Giving People Something to Aspire to—for the Holidays and for Always
It’s the time of year again when we’re all starting to think hard about gifts to get our loved...
M&A and the Challenges of a “New” Brand Strategy
Every week we see the constant activity of growth and consolidation in the market generated by a...
5 Questions to Bring Science to the Art of the Story
We’ve all experienced bad storytelling at some point in our lives: the keynote speaker who reads...
Winning the Presidency with the 6-Second Story
In a recent MarketingProfs’ interview, I discussed the “The Secret Sauce in the 6-Second Brand...
The Secret Sauce in the 6-Second Brand Story [MarketingProfs Podcast]
You have six seconds to earn the attention of your prospective customer.